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100 Montaditos

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by

Lemiegre Clementine

on 26 March 2014

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Transcript of 100 Montaditos

Índice
100 Montaditos

Canvas model

Marketing Mix

100 Montaditos
International spanish restaurant

400 restaurants in franchise regime

High quality spanish products

Low prices

Fast operations

Concept of "show cooking"

Perfect climate to enjoy spanish gastronomy
Canvas model
Marketing Mix
¡Gracias por vuestra atención!

Young people
18-25 years: 64%
Students: 61%


30-60 years people: 22%
(meals with friends)


Tourists
Social Network
Facebook
Twitter
Youtube
Instagram
Tuenti

Website

Application

Customer service
B2C
Stores
Eat-in
Take-out

App
Exceptionally good price / quality ratio

Large selection of products

Fast service

Typical spanish local and friendly ambiance
Marketing

Procurement

Service (trained personel)

Innovations
Brand


Sales and marketing team
Drinks:



Food: Logi Rest
Marketing
Stores
Franchises
Contracts
Procurement
Product
Large selection of high quality spanish products

Small products

5 types of products:
Montaditos
Para picar
Ensaladas
Bebidas
Helados
Price
Low prices (>4€)

Discount prices
Monday
Wednesday and Sunday
Promotion
Advertising:
Offline ( Point of sale display)
Online (Social Networks and website)

Sales Promotions
Me cazaste #cazabarriles
Concurso supermontadito
Euromania
Jarramania
#LunesGolfos
Place
In stores
Eat-in
Take away

App (order)
People
Trained personel
Fast service
Friendly
Clothes
Process
Fast service:
"hoja de pedido"
trained staff

"Self-service"
Physical Evidence
Typical spanish ambiance in stores

Staff's clothing

Brochures

Products
Rocío Fernández
Arturo Peralta
Rick Filius
Clémentine Lemiegre
Full transcript