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Digital Media Workshop for Writers
Transcript of Digital Media Workshop for Writers
In The End
Writers Will Win
Multimedia (content) plus Social Media (distribution) equals New Media.
There hasn’t been a new way to create content invented since 1959—in 55 years.
Social Media platforms will change but the basic principles will be with us for decades.
The digital world is not changing that quickly!
are in place
The Golden Age of Writing
Why the word is the best weapon
you’ll ever have in a world of New Media.
What is New Media?
Even Explore Booksellers
In Aspen Is For Sale
Why Story Matters
The Story Is The Thing
· Blogger and Owner of
The Social Storyteller
· Social Media Consultant and Strategist
· Adjunct Professor at The Isaacson School for New Media @ Colorado Mountain College
· Filmmaker and Aerial Videographer
· Co-founder of The Isaacson School for New Media @ Colorado Mountain College and head of the Digital Story Lab.
· First person ever hired in New Media at NBC in 1981: online before Stefanie was born.
· Self-publishing novel MOTHER NATURE as first part of the multimedia BOOK OF O’KELLS, inspired by the illustrated manuscript (800 AD).
Writing Is More Important
Can you name the three most important things in new media?
No one knows how to tell a story better than a writer.
Writing lives in more places than ever: blogs, sites, social media, apps, print.
The Book Ain’t The Thing
And Never Was
“A book is just an app.”
- Angry Birds founder
Stephen King Video on the joys of the Kindle and new delivery systems
Tell a story.
Think of ways to use different forms of content, like photos and videos, to tell your story.
Use the best available tools to create content.
Create and maintain your platforms.
Build your community of friends and fans.
Stop making easy excuses.
Be not afraid for you are now both forewarned and forearmed.
Not even a billionaire can afford to own a bookstore any more
Tools are cheap or free and ubiquitous—the best deal in history for a writer.
Why you need a Facebook page
More than 1 billion users
Sign up for a "Author" or "Writer" fan page
Your Fan Page can have unlimited “Likes”
If you are using your profile page, make sure to turn on the "follow" feature
You can leverage your personal Facebook account and your Fan Page together by Sharing from the personal to the Fan Page and vice versa
Paid advertising has strong results
Why Twitter Matters
Ability to connect with readers and other authors in real time
Best place to find and exploit a niche for your work with hashtags and research
Frequency is rewarded: top Twitter users tweet on average one tweet per hour
Twitter is a Writer's Best Friend
But you don't have to be a famous author...
The Future Is Multimedia Storytelling Across Platforms
All five forms of content merge across platforms: transmedia
Now termed "Snowfalled" from New York Times' award-winning story Snow Fall published in Dec. 2012
It took 12 New York Times staffers 6 months to create Snow Fall
Self-Publishing: Need To Know
Kindle Direct Publishing (KDP)
Pick Your Categories Carefully
Create a great book cover
Website + Blog
BOOK OF O’KELLS:
Here’s the pitch: “A billionaire ex-nun becomes a radical eugenicist who tries to create a town without men.”
Here’s the controversy: “Can a man write a feminist novel?”
Here’s the plan: use social media, blogging, any media available to stir the pot.
Create a Great Book Cover
CREATE A SERIES:
BOOK OF O’KELLS
The story of Thomas Edison’s bastard son
Based on the Book of Kells Illustrated Manuscript
CREATE A SERIES
AHEAD OF TIME (IF POSSIBLE)
MOTHER NATURE (novel)
NATURE OF THE BEAST (novella)
SINS OF THE FLESH (novel)
THE GOOD EGG ( Facebook novel)
THE BIG HOUSE (novel)
DEAD IN THE WATER (mystery)
DROP DEAD BEAUTIFUL (mystery
THE MADNESS OF HATTERS (play)
THE GOLDEN NOTEBOOK (notebook)
ATOMIC TOM with artist Stanley Bell (graphic novel)*
* Work in progress
CHILDREN OF THE O’KELLS on Facebook.
ATOMIC TOM graphic novel with Stanley Bell.
Theatre Aspen workshop for MADNESS OF HATTERS.
Anderson Ranch Arts Center with artist Doug Casebeer SURF AND TURF (story).
The Real Power of LinkedIn
Shows up on Google search
Join targeted groups
Promote your work, website, blog
Establish yourself as an expert
New tools and apps being developed every day
Apps: Adobe Voice, Stellar, Storehouse
Social platforms: Storify, Rebelmouse
Websites: Animoto, Aesop (Wordpress plugin)
Wood Cow Books
My Start in
Traditionally published 29 short stories for children & youth (PAL Member, SCBWI)
Decided to try a novel—good responses from agents, no deal
Thank you for the opportunity to read your manuscript, and for answering my questions. Although I do like the writing very much, I regret we cannot offer you representation…The fact you have reached this point in our review, however, places you among the top 2% of all the submissions we receive. Our agency offers representation to far less than 1% of those that initially interest us.” [Top-Tier Agency]
Self-published to explore ‘proof of concept’
Let the ‘real market’ decide—why sit and beg for someone to read my stuff? Put it out there and see how people respond.
Response better than expected
18,000+ downloads on Vol. #1 to date (pub. July 2012)
5,000+ on Vol. #2 to date (pub. March 2014)
Both in Amazon Top 100 Paid
Very limited promotion budget
Experience has diminished interest in traditional publishing, because:
Self-publishing is relatively easy, with multiple options.
Own your rights, rather than a publisher owning them for your lifetime plus seventy years.
You can control your cover art and content.
You can set your own price, and change it almost instantly.
You can get your work to readers faster, and you have the same reach (perhaps even more reach) as publishers do when it comes to digital distribution.
You get up to 70% of list rather than 12.5%.
You can run your own ads/sales on multiple high-traffic online sites.
Digital reading and writing is exploding. Will not replace paper, but huge market arena. Even paper-based authors are forced to be digitally active & savvy.
I like the basic entrepreneurial spirit of indie publishing.
My Social Media Author Platform
Amazon Author Central
Wood Cow Books website
Some use: Wish I had more time to engage.
Minor use: Maintain profiles, update sometimes.