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Narrative Paradigm

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by

Morgan Platt

on 13 December 2014

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Transcript of Narrative Paradigm

Value

Relevance

Consequence

Overlap

Conformity
Logic of Good Reasons

Criticism
Narration
Symbolic actions—words and/or deeds—that have sequence and meaning for those who live, create, and interpret them
Narrative Paradigm
Paradigm
A conceptual framework; a universal model that calls for people to view events through a common interpretive lens
Too broad to conduct a study

Not all types of communcation are narrative
A theoretical framework that views narrative as the basis of all human communication
Paradigm Shift
by Morgan & Will
Coherance
Fidelity
Consistency with characters acting in a reliable fashion.
Truthfulness between values embedded in a message
Discussion
People are
storytelling animals
whose values, emotions, and aesthetic considerations ground our beliefs and behaviors
We experience and comprehend life as a series of
ongoing stories
We are more persuaded by a
good story
than a good argument
Rooted in time and space

Covers every aspect of life with regard to character, motive, and action

Refers to verbal and nonverbal messages

Includes abstract communication
Does the story hold together?

How probable is the story to the listener?

Does the story work as a whole?
Does the story ring true and humane?

Does the story align with our experiences?

Does it provide good reason to guide our future actions?
A change in our perception from a rational world to a narrative one
Positive Feedback
Simple and easy to understand

Theory can be applied to wide range of communication
Walter Fisher's Theory of
Narrative
Rationality
Rational
Paradigm
People are essentially rational
We make decisions on the basis of argument
The type of speaking situation determines the course of argument
Rationality determined by much we know and how well we argue
The world is a set of logical puzzles
Narrative
Paradigm
People are
essentially storytellers
We make decisions on the basis of good reasons
History, biography, culture, and character determine good reasons
Narrative rationality is determined by coherence and fidelity
The world is a set of stories
Fisher, Walter R. Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action. Columbia: University of South Carolina Press, 1989.
"The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising." The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising. Web. 3 Nov. 2014.
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