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Copy of PFuze (IYGS 2013)

Ajanti, Yanti Silviana, Navajo Bima, Teguh Desgretadi

Navajo Bima Hadisuwarno

on 15 April 2013

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Transcript of Copy of PFuze (IYGS 2013)

Problem Statement Project Management Marketing
Strategy Project
Design Piles of plastic bags are an eyesore in any city and most people, usually end up burning them because they don't know what else to do with them The
PFuze The Smart Way to Reuse Introducing PFuze! Advertising Methods Main features of PFuze:
- Durable
- Waterproof
- Erasable Generating Design Concepts The purposes of the PFuze project are :
1.To cut down the amount of plastic bags thrown out into landfills or burned in the streets, by recycling them into fused plastic layers.
2.To create a line of great-looking, chic, and durable, eco-friendly bags using fused plastic layers and cloth.
3.To provide citizens in our local community with a safe and sustainable way of throwing their used plastic grocery bags. Design Objectives - Customers: College students, especially female
- Suppliers: all the residents of Jatinangor Target Market Production Process Way
Reuse Resources Some (not so very) Fun Facts about Plastic:

•Plastic waste (including plastic grocery bags) cause a lot of environmental damage

•It takes 500 to 1000 years for plastic to decompose

•Plastic bags pile up in landfills, even on the streets or in the rivers and eventually flow out into ocean

•In Jakarta, piles of garbage are up to 6,000 tons per day, and 15% of it is plastic waste (WWF Indonesia, 2009) What happens when plastic reaches the rivers? And the oceans? We will set up plastic bag drop-off bins for the citizens in our local community For some marine animals, plastic bags
look just like jellyfish, a.k.a FOOD. 100 million tons of plastic is stuck in the vortex of ocean currents in the North Pacific Ocean Identifying Customer Needs - Customers: simple yet durable tote bags which can be used by students to carry their books, laptops, and other miscellaneous items to college
- Suppliers: provide a safe and sustainable way to throw out the plastic bags they receive from their shopping activities Budgeting Sewing Materials Rp. 100.000

Sewing Machine Rp. 1.900.000

Ironing Machine Rp. 200.000

Used Plastic Collecting Bins Rp. 100.000 Used Plastic Bags (free, collected around Jatinangor public places)
Sewing Materials Rp. 2.000/bag
Cloth Pieces Rp. 3.000/bag Initial Costs Electricity & Promotion Costs Rp. 40.000/month Variable Costs Fixed Costs Total Costs Profit Expectation Sales Revenue per month (TR)
Selling 40 bags per month @ Rp. 20.000 = Rp. 800.000

Total cost of production (TC)
= Rp. 600.000 per month

Total profit (TR - TC)
= Rp 200.000

BEP (Initial Cost/TR)
2.300.000/800.000 = 3 months We would also like to open up a volunteer program for the local citizens
and college students to take part in our PFuze production process Contact & Coordination With Sponsors Questions? Collection will be done every week Selling through an online shop Burning plastic can increase the risk of heart disease, aggravate respiratory ailments such as asthma and emphysema, and cause rashes, nausea, or headaches, damages in the nervous system, kidney or liver, in the reproductive and development system. Scary. Let's just burn the plastic before it reaches the oceans then.
Problem solved right? Not at all! Don't you know? Hey, there is a better way than burning the plastic
you know... Deliverables • Delivers a product (durable, fashionable, and eco-friendly bag)
• Community service (providing recycling service)
• Empowerment (training for volunteers, creativity)
• Changing the throw-away mentality • Creating the blog, group page, and account in social media to maintain the communication with sponsor and the volunteers.

• Holding training and seminars of green life style to promote Pfuze to broader society

• Invite sponsors and all volunteers to actively participate in those events Ajanti
Navajo Bima Hadisuwarno
Teguh Desgretadi
Yanti Silviana A Proud Creation of: Total Initial Costs Rp. 2.300.000
Total Cost of Production
per Bag Rp. 15.000 Daily
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