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Irina Gheorghescu

About me

Irina Gheorghescu

on 14 December 2014

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Transcript of Irina Gheorghescu

Make Your
Irina Gheorghescu
Digital Innovation Lead @Nestle
It looks best in fullscreen
"Enthusiasm is the most powerful engine of success." - Ralph Waldo Emerson
Nestle Romania
Bucharest, Romania, 2010 - 2013
Bucharest, Romania, 2007-2009
National association of business&economy students (ASER)
Switch ON - youth education NGO
Founder & Marketing Vice-president:
Mission, vision and general strategy
Organizational branding
On-going communication
Team management

Most important thing I learned:
If the journey seems too easy then you're not going the right way
- Junior Project Manager "Asertiunea" magazine: marketing & fund-raising strategy, editorial work, team management;

- Founder of "Changemakers" - the first project on social entrepreneurship education in Romania: project strategy, branding & communication, team management;

- Marketing Vice-president: design of ASER marketing strategy and marketing team management; public relations;
Professional Growth:
ASER was the perfect environment to develop my entrepreneurial spirit by creating from scratch new projects and designing communication strategies
From Management Trainee to Brand Manager:
3 years experience on Culinary category
Work Experience:
"Irina is a bright, passionate young lady. She would be a gain for any team. Irina has already excellent results in what she does, but more important a promising future ahead of her. "
Alina Constantin, Business Manager Culinary, Nestle
"Take the path less traveled on"
"Irina is a very positive, open minded and friendly curly girl, a child on the outside but a really profound, down-to-earth and responsible mature on the inside, being the perfect combination of the two"
Roxana Florescu, Group Brand Manager MAGGI
"Her native curiosity and determination make Irina a real changemaker, who is also able to inspire others'"
Mihaela Mihalache, Marketing Manager Nestle Icecream
Who am

I ?
5+ years
in both profit and non-profit sector
Marketing strategy
Brand advocacy
Digital & Social Media
Marketing major with a
Master's degree
Brand Management
Academy of Economic Studies Bucharest
Other certificates:
Cambridge certificate for advanced English
Public Relations specialist (Ministry of labor)
Google AdWords fundamentals
Main subjects covered:
Consumer behavior
Marketing research
Statistics & Econometry
Brand building
Integrated Marketing Communications
Public Relations
Direct Marketing
Organizational Management
Words that describe me


Ready to experiment
Bucharest, Romania, 2009-2011
Managing Noodles, Soups and Bouillons categories

Consumer insights, market analysis, strategy design, innovation/renovation, communication campaigns, budget management
Most important achievement:
Successful launch of MAGGI Noodles in Romania
Now I work as
Irina Gheorghescu
Digital Innovation Lead @Nestle
Let's connect:
You can browse using the left-right arrows
Public Relations
Nestle Headquarters
Vevey, Switzerland, Jan-Sept 2014
The most inspiring 8-month experience as Digital Acceleration Team member. A program dedicated to taking full advantage of digital/social media to inspire breakthrough business results and innovation.
Click play below:
Digital Innovation Lead
@Nestle Romania
Baking the digital strategy for building Nestle brands like MAGGI, NESCAFE, Nestle Fitness, Nestle Ice-Cream
Full transcript