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Transcript of Irina Gheorghescu
Digital Innovation Lead @Nestle
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"Enthusiasm is the most powerful engine of success." - Ralph Waldo Emerson
Bucharest, Romania, 2010 - 2013
Bucharest, Romania, 2007-2009
National association of business&economy students (ASER)
Switch ON - youth education NGO
Founder & Marketing Vice-president:
Mission, vision and general strategy
Most important thing I learned:
If the journey seems too easy then you're not going the right way
- Junior Project Manager "Asertiunea" magazine: marketing & fund-raising strategy, editorial work, team management;
- Founder of "Changemakers" - the first project on social entrepreneurship education in Romania: project strategy, branding & communication, team management;
- Marketing Vice-president: design of ASER marketing strategy and marketing team management; public relations;
ASER was the perfect environment to develop my entrepreneurial spirit by creating from scratch new projects and designing communication strategies
From Management Trainee to Brand Manager:
3 years experience on Culinary category
"Irina is a bright, passionate young lady. She would be a gain for any team. Irina has already excellent results in what she does, but more important a promising future ahead of her. "
Alina Constantin, Business Manager Culinary, Nestle
"Take the path less traveled on"
"Irina is a very positive, open minded and friendly curly girl, a child on the outside but a really profound, down-to-earth and responsible mature on the inside, being the perfect combination of the two"
Roxana Florescu, Group Brand Manager MAGGI
"Her native curiosity and determination make Irina a real changemaker, who is also able to inspire others'"
Mihaela Mihalache, Marketing Manager Nestle Icecream
in both profit and non-profit sector
Digital & Social Media
Marketing major with a
Academy of Economic Studies Bucharest
Cambridge certificate for advanced English
Public Relations specialist (Ministry of labor)
Google AdWords fundamentals
Main subjects covered:
Statistics & Econometry
Integrated Marketing Communications
Words that describe me
Ready to experiment
Bucharest, Romania, 2009-2011
Managing Noodles, Soups and Bouillons categories
Consumer insights, market analysis, strategy design, innovation/renovation, communication campaigns, budget management
Most important achievement:
Successful launch of MAGGI Noodles in Romania
Now I work as
Digital Innovation Lead @Nestle
You can browse using the left-right arrows
Vevey, Switzerland, Jan-Sept 2014
The most inspiring 8-month experience as Digital Acceleration Team member. A program dedicated to taking full advantage of digital/social media to inspire breakthrough business results and innovation.
Click play below:
Digital Innovation Lead
Baking the digital strategy for building Nestle brands like MAGGI, NESCAFE, Nestle Fitness, Nestle Ice-Cream