Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of Irina Gheorghescu
Digital Innovation Lead @Nestle
It looks best in fullscreen
"Enthusiasm is the most powerful engine of success." - Ralph Waldo Emerson
Bucharest, Romania, 2010 - 2013
Bucharest, Romania, 2007-2009
National association of business&economy students (ASER)
Switch ON - youth education NGO
Founder & Marketing Vice-president:
Mission, vision and general strategy
Most important thing I learned:
If the journey seems too easy then you're not going the right way
- Junior Project Manager "Asertiunea" magazine: marketing & fund-raising strategy, editorial work, team management;
- Founder of "Changemakers" - the first project on social entrepreneurship education in Romania: project strategy, branding & communication, team management;
- Marketing Vice-president: design of ASER marketing strategy and marketing team management; public relations;
ASER was the perfect environment to develop my entrepreneurial spirit by creating from scratch new projects and designing communication strategies
From Management Trainee to Brand Manager:
3 years experience on Culinary category
"Irina is a bright, passionate young lady. She would be a gain for any team. Irina has already excellent results in what she does, but more important a promising future ahead of her. "
Alina Constantin, Business Manager Culinary, Nestle
"Take the path less traveled on"
"Irina is a very positive, open minded and friendly curly girl, a child on the outside but a really profound, down-to-earth and responsible mature on the inside, being the perfect combination of the two"
Roxana Florescu, Group Brand Manager MAGGI
"Her native curiosity and determination make Irina a real changemaker, who is also able to inspire others'"
Mihaela Mihalache, Marketing Manager Nestle Icecream
in both profit and non-profit sector
Digital & Social Media
Marketing major with a
Academy of Economic Studies Bucharest
Cambridge certificate for advanced English
Public Relations specialist (Ministry of labor)
Google AdWords fundamentals
Main subjects covered:
Statistics & Econometry
Integrated Marketing Communications
Words that describe me
Ready to experiment
Bucharest, Romania, 2009-2011
Managing Noodles, Soups and Bouillons categories
Consumer insights, market analysis, strategy design, innovation/renovation, communication campaigns, budget management
Most important achievement:
Successful launch of MAGGI Noodles in Romania
Now I work as
Digital Innovation Lead @Nestle
You can browse using the left-right arrows
Vevey, Switzerland, Jan-Sept 2014
The most inspiring 8-month experience as Digital Acceleration Team member. A program dedicated to taking full advantage of digital/social media to inspire breakthrough business results and innovation.
Click play below:
Digital Innovation Lead
Baking the digital strategy for building Nestle brands like MAGGI, NESCAFE, Nestle Fitness, Nestle Ice-Cream