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safwan alam

on 17 April 2013

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Transcript of Minimalism

Expressionism Frank Stella Eva Hesse Donald Judd Minimalism Simplicity Architecture Lifestyle Post
Minimalism Legacy Marketing Guidelines "The style of art aims to demonstrate the artist's passion on the canvas, and is typically shown by the rawness of colour. It envelopes the viewer to the artist's emotions"
- Zaineb and Kate Jackson pollock Rothko Dislikes
-Human touch
-Display of emotion " It isn't necessary for a work to have a lot of things to look at, to compare, to analyze one by one, to contemplate. The thing as a whole, its quality as a whole, is what is interesting. The main things alone and more intense, clear and powerful."
-James Meyer Beginning - Started late 1950's
- Defined as "Minimalism" in mid 1960's in article by Barbara Rose
-Minimalism was never restricted to art
-the term coined from many different uses of its concept of "less is more" -Strict rules were involved when creating minimalist artworks
-Geometric shapes were the key concepts
-Minimal use of material, LESS IS MORE
-Elimination of self expressionism
-Involves surrounding
-Here are some examples of minimalists artists -Some artstis started to divert from the restrictions of minimalism - Minimalism isn’t just an art movement, but rather a revolutionary concept that influenced:
- Photography
- Fashion
- Music
- Architecture
- Marketing
- Lifestyle Minimalism altered the approach to marketing:
-Original approach included details Minimalism introduced the idea of effective simplicity:
-Showcasing the main idea or item Minimalism in logos:
http://www.minimallyminimal.com/blog/2012/7/3/the-next-microsoft.html Movements: Minimalism, Post-Minimalism Place of Birth: Germany Fields: Drawing, Painting, Sculpting Artist: Eva Hesse Born: January 11, 1936 Died: May 29, 1970 Place of Death: New York Richard Serra's: To Lift (1967) “I would like the work to be non-work. This means that it would find its way beyond my preconceptions...It is the unknown quantity from which and where I want to go. As a thing, an object, it accedes to its non-logical self. It is something, it is nothing.”... "I don't ask that the piece be moved or changed, only that it could be moved and changed. There is not one preferred format." Repetition Nineteen III (1968), Eva Hesse Bibliography

Online References:


Eva Hesse:
(Book reference below)


Book References:
Sussman, Elisabeth, ed. Eva Hesse. San Francisco: San Francisco Museum of Modern Art, 2002. Print.
Meyer, James. Minimalism. London: Phaidon, 2000. Print.
"Minimalism." The 20th Century Art Book. London: Phaidon, 1999. N. pag. Print. Right After (1969), Eva Hesse Untitled or Not Yet (1966), Eva Hesse http://www.sfmoma.org/explore/multimedia/videos/107 Contingent (1969), Eva Hesse Frame by
Piet Mondrian Fashion Can You Name the Movie? open concept
geometric shapes
using less Previous Life Style Minimalist Lifestyle Minimalist Lifestyle:
- Life without stuff
- Opposes consumerism
- Leave the idea becoming a millionaire
- Work for satisfaction, value, and happiness Becoming a Minimalist
1. Realize you were designed to work.
2. Understand work takes place in an imperfect world.
3. Use work to make money to supply provisions for myself and my family.
4. Notice how your work contributes to the common good.
5. Work ethically.
6. Humbly and proudly accept honest compensation.
7. Remove the pursuit of riches.

http://www.becomingminimalist.com/ Minimalist Architecture Presentation by
Safwan Alam & Ralph Astorga Artist: Frank Stella

Born: May 12, 1936

Place of Birth: Malden, Massachusetts

Age: 76

Movements: Minimalism, Geometric Abstraction, Hard-edge Painting

Fields: Painting, Printmaking, Sculpture, Architecture Artist: Donald Judd

Born: June 3, 1928

Place of Birth: Excelsior Springs, Missouri

Died: February 12, 1994

Place of Death: Manhattan, New York

Movement: Minimalism

Fields: Sculpture "Turkish Mambo" (1967) From Black Series II BLACK PAINTINGS Example was Tony Smith Die (1962, 1968), Tony Smith - Post Minimalism never limited to guidelines or rules
- has many different forms and styles
- Key: Minimalism was a reference point

- Minimal Use of Material
- Interaction with the environment or surrounding Tilted Spheres (2002-04), Richard Serra Sing Along (2008-09)Ranjani Shettar Untitled (2010), Robert Morris Time for a break! PHOTOGRAPHY MUSIC! Aluminum Series Copper Series "a flat with paint on it - nothing more"

-Frank Stella
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