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Industry

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by

Jason Gorman

on 9 December 2013

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Transcript of Industry

Questions?
New Entrants
Ways to Deal with Threats
Players for Success
Market Issues

Business Services
Application Innovation
Business Analytics
Business Strategy
Commerce Consulting
Mid-market Expertise
Customer Segments
Direct-
to companies and businesses
Indirect
- to final customer
Physical-
Service Technicians, programers, Sales Team
Virtual-
Online ads
Key Activities
Key Resources
Value Proposition
Channels of Distribution
Customer Relationships
Dedication to every client's success,
worldwide innovation that matters, and relationships built through trust and personal responsibility
Within its service dimension, IBM is segmented in the following:
IT Services
Outsourcing
Acquisition
Retention:
Financial- stable pricing
Structural- integrated info systems
Social- continuous bonds
Customization- mass customization
Methods of Interaction
Services
Business Services
IT Services
Other Services
Financial:

Money


Physical:
Innovative hardware
Manufacturing facilities
Building Headquarters
Networks between employees
Key Partners
Business continuity and resiliency
Cloud
Data center
Integrated communications
Security
Software
Strategy and design
Systems lab
Technical support
Workplace services
Human:
Management team
Product/Software Engineers
Service Technicians
Customers
Partner Dealers

Intellectual:
Patent information
275 total for wireless inventions
Revenue Streams
Customer Segment
Value Proposition
Customer Relationships
Channels
Key Resources
Key Activities
Key Partnerships
Cost Structure
Comparison To Accenture
Cost Structure
Value Driven Company
Secure revenue more from Management Consulting than their Technology Services
Deals with smaller customers vs. IBM outsourcing to subsidiaries
Both focus on having dedicated personal assistance with customers
Close on competition overall
Research and Development
Software Development
Servicing and Technical Support
Building/Maintaining
Customer Relationships
Motivation for Partnerships
Cut Costs



Expand Customer Base



Quality, Experience, Capabilities
Key Partners
Macro-Environmental
Factors

i
n
n
o
v
a
t
i
o
n
Vision for change->
Emphasize
more online sales:
Video Conference Customer service calls
Online Tech Service Chat representatives
Reduce costs of physical workforce to increase sales online
Oracle
Microsoft
SAP
CDW
41,943 Others Worldwide
Hardware Development
Outsourcing
70% growth of cloud technology in 2013
Estimated $24 Billion in Big Data technologies and services in 2016
Patents
Licensing
Strengths
Weaknesses
U.S. = 43%
Europe = 33%
Asia Pacific = 24%
Total Sales
General increase in and dependence
on technology and software solutions rather than physical hardware ones
Growing competition in the field; companies transitioning to cloud innovations
Full transcript