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Hale Center Theatre

Matt Gillett

on 1 November 2010

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Transcript of HCTO-Manec

HISTORY -Founded in 1990 by Ruth and Nathan Hale

-Voted Utah County’s Best Theater for 8 years

-Revenue Sources
-How can HCTO increase profits from concessions? Project Issue Analysis Recommendations Adjust concession pricing Reduce Purchase Barriers 1. 2. Things We Would Change Find the demand curve for soda Larger sample size for survey
Redesign survey to find more specific
information 1. 2. 3. QUESTIONS VIDEO price=3.47-.621q Patrons HATE waiting in line for concessions Other Insights from Survey Patrons would purchase more concessions
if credit cards were accepted Demand Equation for Concessions Current vs. Optimal Pricing Current Optimal Survey to HCTO Patrons
Optimal Pricing for Concessions
Full transcript