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Transcript of Growth
the concept for our ideas/products started with a brainstorm about what it means for a product or service to get better over time. the main subject of it/this brainstorm was that it should be personal; maybe as a gift from a loved one, or that it should be a limited edition, imperfect, or the bigger the story behind it is, the more value it has. we were thinking about natural materials, because they are alive and in contrast with non-natural materials, they age more beautiful. from all this, we came to the conclusion that it should grow, grow through time, grow with you, grow better.
so, as you already might understand: we choose growth as our main subject.