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Chin Ket Hiang
Yeow Chu Wei
Ng Chun Kit
Soh Wai Seng BACKGROUND AND HISTORY The case explained about Bristol-Myers Squibb(BMS), a global biopharmaceutical company that discovers and delivers medicine A132220
A132240 GROUP MEMRERS Patent Expiration R&D
Costs Drug Manufacturing Business Hypertension Diabetic Issues for BMS VISION AND MISSION Vision Statement Mission Statement To discover, develop and deliver innovative medicines that help patients prevail over serious diseases. SWOT Analysis Competitive Profile Matrix
(CPM) LOW HIGH MODERATE MICHAEL PORTER’S FIVE FORCES LOW HIGH Financial Ratio Analysis Financial Ratio Analysis Financial Ratio Analysis EXTERNAL FACTOR EVALUATION MATRIX EXTERNAL
Assessment LOW Internal-External (IE) Matrix SWOT MATRIX SPACE MATRIX Quantitative Strategic Planning Matrix
(QSPM) Strategy Implementation IFE MATRIX make in large quantities Become cheaper in the future quicker recovery time and less additional treatments because they have fewer side effects Better long term outcomes with fewer costly side effects can search out the diseased organs or cells that need to be treated Difference between biological drugs and normal prescription drugs The Second Alternative Strategy THANK YOU ! Evaluation Strategy 1
Forward Integration Strategy 2
Product Development GRAND Matrix