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City in City

Business Proposal
by

Madalina Corpodean

on 18 October 2012

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Transcript of City in City

Business Proposal City in City 1.City in City Concept
2. Why Romania?
3. Why Bucharest?
4. Project Units
5. Review
6. Q&As Agenda Integrates a City in a 2 Mio. Metropolis;
Not only the only one of a kind project but:
brings new products on the market (7 * Resort)
brings added value, socially speaking (highly specialized Universities);
Perfect integration and correlation of the 7 project elements; “All the forces in the world are not so powerful as an idea whose time has come.“ Victor Hugo We welcome YOU to ROMANIA! Attractive location: at the border Europe-Asia, being an unique gateway for the European market.
The biggest South-European market with over 21 Mio. consumers;
Within the region, Romania has a better performance than its traditional competitors, ranking in the "Kearney Survey" 25th worldwide;
Registered unemployment rate of just 5.05% during the first half of 2012; Hard facts Resource Comparative Advantages Political Economical Social Highly skilled labor force with solid knowledge in:
foreign languages
IT & computer engineering
medicine and scientific research Resource Advantage Political Advantage State aid schemes for encouraging foreign investors;

Leader of FDI in the South-East European region;

Grants for Research Centers; Existing agreements between Government and unions;
No major union movements;
Labor law strictly regulated by the Romanian Law Code;
Attractive tax rate for employer: 31%;
Low unemployment rate: 5,6%; Social Advantage Economical Advantage High potential for medical tourism:
the most dynamic sector of tourism
annual growth rate of 30%
by 2015 a market value of 100 Mio. Euro
in 2011 more than 60,000 int. patients
medical care by 40% cheaper than in other countries
highly professional medical staff Stability and protection via membership of:
NATO
European Union
United Nations
Free trade agreements with:
EFTA
CEETA;
Low corporate tax rate (16%);
No tax on education; Continued upgrade in country rating (Fitch
BBB-: investment grade); 1.Sunrise market in medical tourism.
2. Highly professional staff.
3. Low tax rates.
4. Investments incentives. Outstanding improvement
of infrastructure; Bucharest: yours to create! Friendly business climate; Room for development; Cluster for young professionals; Cultural City; Big international Airport
20,500 passengers daily;
62 destinations worldwide; High demand for exclusive accommodation; the biggest mover,
rose 8 places; European Cities Monitor 2011 Source: Crushman & Wakefield Bucharest is: no. 4 in business climate created by government through tax policies and financial incentives; Leader in 'Cost of Staff'; the best city to locate a
business today no. 27; the only South-East European capital with an easy access to markets; no. 4 in ' Value for money
on office space'; 1.City in City Concept
2. Why Romania?
3. Why Bucharest?
4. Project Units
5. Review
6. Q&As Agenda High demand for additional University places in medicine and specific art fields like restoration of heritage and ballet;
Affinity for studying in English language;
Many potential students willing to pay higher fees for a qualitative study; we meet we offer added value 960 study places in the Medical University and the Arts Academy;
awide variety of specialization: 14 in medical branch and 8 in arts field, including wood sculpture and classical music;
to bring international lecturers with Romanian students together; integration of medical students on the labor market (Medical Hospital and Research Center);
revitalization of lost professions (e.q. construction of musical instruments);
annual Cash Flow of 2.2 Mio. Euros High demand for specialized medical staff;
Uprising tendency for medical tourism in Romania;
High profit margin due to the lower remuneration rates of the professionals;
demand for a Research Centre, which shall include also a Farmacology Area; we meet we offer added value highly specialized medical care;
249 fully equipped units for customers;
cover 16 area of Medicine, including In Vitro Fertilisation and Cardiatic Tranplantation;
a modern Research Center with connections worldwide; Constant inflow of highly specialized medical stuff, through the Medical University and the Hospital;
Developing the medical tourism branch;
Putting Romania on the map for top destinations; creating fame and trademark;
Annual Cash Flow of 45 Mio. €; Hospital &
Research Center we offer added value Class A building in the Central Disctrict;
leasable area of 22,15 sqm;
full-service starting at receptionist and ending at maintenance;
having international tenants, easy access to accommodation utilities(7* Hotel), residential possibilities and room for conferences and corporate events; No future outflow of capital, project runs starting with year 1 on self-administration;
Highest standard and quality for office space on the market;
Annual Cash Flow of 6.6 Mio. €; Reduced volatility in asking price backed up by a constant demand;
Uprising tendency apartments in the Central District;
High demand for accommodation for expats;
Desire for a new concept, an integration of serveral units in a Master Plan; we meet added value Innitial Cash Flow of 18 Mio. €;
Constant inflow Cash Flow due to the rented units;
Integrating the various parts of the project;
Developing a new concept of residential;
Rehabilitate part of the Central District; Residential High demand for specialized luxury retail space;
Uprising interest of famous luxury brands to enter the Romanian market;
Lower prime rate compared to other European capitals-therefore higher profit margin;
Annual profit rate of 20%-next profitable capital is Moscow with just 15%; we meet added value First big retail space for luxury shopping;
Development of the sunrise branch of high-class fashion in Romania;
Saturating the local demand for luxury goods and lifestyle;
Creating fame and a local trademark;
Annual Cash Flow of 5.4 Mio €; we offer we offer we meet Office Tower A grade Office The supply lags behind the growing demand for modern & functional buildings;
Vacancy rate: 9%, tendency of ;
Prime rate: upward pressure, especially in the Central District;
Large rental period: 90% take-up was new demand; 80% International Tenants IT; Medical; Financial Sector (perfect match in the Master Plan);
high standards for quality and practicality; we offer added value Class A building in the Central Disctrict;
leasable area of 22,15 sqm;
full-service starting at receptionist and ending at maintenance;
having international tenants, easy access to accommodation utilities(7* Hotel), residential possibilities and room for conferences and corporate events; No future outflow of capital, project runs starting with year 1 on self-administration;
Highest standard and quality for office space on the market;
Annual Cash Flow of 6.6 Mio. €; we meet Office Tower A grade Office The supply lags behind the growing demand for modern & functional buildings;
Vacancy rate: 9%, tendency of ;
Prime rate: upward pressure, especially in the Central District;
Large rental period: 90% take-up was new demand; 80% International Tenants IT; Medical; Financial Sector (perfect match in the Master Plan);
high standards for quality and practicality; High standards units to rent or buy in the Center of Bucharest;
Possibility for seasonal rent for the corporations via the hotel
All services and facilities (kindergarden, newsshop etc.); Luxury Retail 5,840 sqm of dedicated exclusively to luxury and upscale clients;
New concept of retail space in the city center;




Additional customer base via Hotel& Spa and Office Tower;
Wide, modern infrastructure and architecture, with room for future development; 2008 We meet The first 7* Hotel in Romania;
Luxury Resort (Spa and Retail);
Capacity for big events (conferences, official gala);
Optimal location-close to the important sports facilities, the cultural houses and the Romanian government;
Competitive prices with the 5* hotels;
Additional customer base from corporations operating in the Office Tower; Added value Hotel & SPA 46% 18% 13% 23% 2009 2010 1,000 820 1,080 Arrivals(x1000) A market based on medium quality accommodation supply;
Few operating hotel chains;
No renovated or newly opened 5* Hotel;
Occupancy rate of 62%; Tourists mostly from Europe;
70% clients in business trips;
High potential because of important cultural (International Opera Festival) and sporting (Europa League 2012 and ATP-BCR Open) events; We offer 230 high quality rooms generated for the Romanian tourism;
Additional Medical&Leisure tourism via SPA;
Integration of young professionals in the hotel industry;
Pioneer on the Luxury Resorts market in South-Eastern Europe;
Annual Cash Flow of 9 Mio. €; Agenda 1.City in City Concept
2. Why Romania?
3. Why Bucharest?
4. Project Units
5. Review
6. Q&As Vision City in City Concept Pioneer Entering 7 markets via 7 business units:
Real estate
Retail
Luxury Resort
Medical tourism
Research and Development
Education
Arts and culture because yesterday is a canceled check and tomorrow a promissory note, let us see what YOU can have today: A visionary Master Plan with a NPV of 410,915,091 € which pays
an IRR of 18,29%
does not need constant financial 'babysitting', it is a self-financing investment with
a DPP of 6 years and 2 months, exactly. THANK YOU for your attention. KPMG Romania
Full transcript