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Social media, blogging, and their effects on The Radio and TV Industry.
Transcript of Social media, blogging, and their effects on The Radio and TV Industry.
Radio: How social is your media? Social connectivity in the aging yet competent industry of radio broadcasting. RESEARCH TOPIC: METHODS OF RESEARCH:
WIKIPEDIA In 2008, 47% of country radio listeners in an online poll rated themselves “below average” while answering this question:
– “When it comes to things like using email, texting, downloading podcasts and posting videos online, do you consider yourself Savvy, Average, or Below Average?”
So three years ago, half of the online sample (which leans heavily female) said “below average.” Last year that number dropped to 34% and this year – to about 27%. While 25% now rate themselves as “savvy.” Dave Ramsey, who spoke at CRS (Country Radio Seminar), said radio got hit with “the perfect storm” with consolidation, the growing impact of the Internet, and then the economy. Before that, he said, “We in the radio business got fat and sassy and sloppy, and we weren’t doing our business well.” History Of radio The first extended broadcast of the human voice was transmitted through the air on December 24, 1906 from Brant Rock, Massachusetts. A Canadian engineer, Reginald Fessenden, had worked for Thomas Edison in his New Jersey Laboratory, and later became a professor at the University of Pittsburgh. Fast foward 100 years and this indusrty has taken full reign over broadcasting But in regards to social media, has radio kept up? From a demographical standpoint:
* Broadcasting participation in contests using a station's Facebook fan page or the station's website itself, including radio loyalty programs
* Expanding the practice of inviting listeners to call in by inviting them to tweet their
* Responding to listeners' tweets on air
* Inviting listeners to create content for broadcasts through participation on their Facebook or MySpace fan pages
* Syndicating broadcast content to Facebook or MySpace fan pages. The Bright side: http://twitter.com/#!/HowardStern Now, Howard Stern.. So can Social media fill a content void in radio?
A delivery medium that is lacking support needs as much interactive struct ure with its audience as it can get.
Social media is a force that can solve problems that broadcasters face, such as, promotion to younger audiences, and gaining insight and feedback from a direct source.