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Transcript of Research Prospectus
-evolving to fit needs of sports enthusiasts
QUICKEST GROWING FANTASY SPORT
-35 million Americans
-could help understand where mass comm and sports media are heading Methodology Best Methodology Ever?
Mixed Methods!! Triangulation!!
Focus Groups Digital Fantasy Becomes Social Reality Research Prospectus Literature Review Purpose r = fantasy football/mobile technology consumption
test my own hypotheses
explore other possible trends/patterns Nyland & Randle, 2008
-correlation between ff and media consumption
-tv, radio, websites, news
Dwyer & Kim, 2011
-gambling, social interaction, competition, ent/escape
-NFL products and services Research Questions TRENDS?!?!?!
-mobile tablet consumption
What other possible patterns exist? Anticipated Outcomes -add to limited ff research
-quant-overall ff consumption
-human behavior: media consumption
-social sciences: new interactions
-evolution of human beings in tech world Conclusion Mixed methods
(media consumption^2 x FFP)
(practical & theoretical)
"Nothin is as practical as a good theory" Special Thanks Dr. Ruth
MCOMM 500 class
Research group (Kim & Sam)