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Stefan Sagmeister

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Issei Kashima

on 20 June 2013

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Transcript of Stefan Sagmeister

Stefan Sagmeister
Born into the world &
His years of youth
Stefan Sagmeister was born in Bregenz, Austria in 1962
Studied engineering after high school.
switched to graphic design approx. 1 year later

In 1991
1991, moved to Hong Kong to work for the advertising company, Leo Burnett.
Firm invited to design poster for 1992 “4As advertising awards ceremony”
Sagmeister depicted a traditional Cantonese image with four bare male butts.
Left Hong Kong by Spring of 1993
Age 19
Moved to Vienna, Austria hoping to study graphics at University of Applied Arts.
His application was rejected.
Enrolled in a private art school and was accepted on his second attempt.
Designed posters for the Schauspielhaus theatre group.
1987, Sagmeister won a Fulbright scholarship to study at the Pratt Institute in Brooklyn, New York.
Humor was the dominant theme in his work.
$1.00 business cards
30's and beyond
Approx. 4-5 years later
Sagmeister wanted to start designing music graphics but only for music he liked.
To achieve this freedom, he kept his company small
Sagmeister Inc.
team of 3: himself, a designer, and an intern
approached record labels but none interested.

Took the opportunity to design a CD cover for a friend's album
H.P. Zinker's Mountains of Madness
album cover won him his 1st out of his 4 grammy nominations
1996-1997 known album covers
1996 Lou Reed's: Set the Twilight Reeling
1997 David Byrne's: Feelings
1997 Rolling Stones': Bridges to Babylon
As Mp3 players were on the rise, Sagmeister started to realize that CD's were coming to an end.
In 2008, Sagmeister started making text-based artwork
“worrying solves nothing”, “low expectations are a good strategy”
2012, Sagmeister added 25-year old Jessica Walsh and renamed his company “Sagmeister & Walsh”
“The Happy Show” (2012) @ the Institute of Contemporary Art in Philadelphia
Now lives and works in New York
Awarded AIGA medal on April 19th, 2013
2012 +

His youth
His 20's
His 30's and beyond

started studying engineering
switched to graphic design
went to school in New York
worked in Hong Kong
30's +
created Sagmeister Inc.
made CD covers
text based artwork and photos
renamed Sagmeister & Walsh
AIGA medal April, 2013
N/A (2006)
Heller (2013)
Heller (2013)
Heller (2013)
N/A (2006)
Heller (2013)
Heller (2013)
Heller (2013)
Heller (2013)
Full transcript