Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social Media

No description
by

Brittany Shaffer

on 9 September 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media

Facebook
15 million monthly unique visitors
90% homeowners
Businesses can sign up and list themselves
Show images of products and projects
Create "Ideabooks" to inspire users
Connect with other professionals
Answer homeowners' questions
Hou
Proximo Marketing Strategies
240 million users
79% are 35 or older
Social networking site for professionals
Profile = resume
Endorsements, recommendations
Groups
Advertising options
L
Creating a Strategy
Analytics
Hootsuite

Thanks!!
Social Media:
Joining the Conversation

Content
Content
=
what social media revolves around
.
Need to know what your
target audience
wants to hear about.
How?
http://www.statisticbrain.com/social-networking-statistics/
http://mashable.com/2012/03/09/social-media-demographics/
How easy is it for you to access a network of a billion people with your current marketing plan?
"Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform."
~Business Insider
http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10
https://about.twitter.com/company
http://expandedramblings.com/index.php/pinterest-stats/#.U6muofldWSo
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U7bNavldWSo
Network Like A Pro
Add
people you meet (BNI? Colleagues? Friends?).
Endorse
skills of those you know.
Recommend
those you know and have worked with.
Share content
that you find (articles, industry news).
Share updates
about your life (new car? attending an event?).
Share your own content
(your blog posts, pages from your website).
Join groups

(property managers groups, contractors, etc.).
http://bluewheelmedia.com/how-to-market-your-business-on-houzz/
http://pando.com/2013/08/27/the-numbers-say-houzz-has-lit-a-fire-under-the-home-remodeling-market/
For people who want to remodel or design their home to find professionals to bid on those projects.
Defining social media objectives
Defining the market
See what other companies are doing
Differentiation
Content Bank
Platform Notes
Get traffic to website?
More phone calls?
Engage with current customers?
Awareness of cause?
Generate positive
feedback?
Product research?
Who's your target
audience?
What's their problem?
"If you can't measure it, you can't manage it."
~W. E. Deming
Facebook Insights
Hootsuite Analytics
Schedule posts ahead of time
Send out one post to multiple networks
Give multiple people access to post without giving away passwords

Connect up to 3 social profiles for free
Courtney Buzzell
Brittany Shaffer
Social Media Strategist
Owner, Consultant
brittany@proximomarketing.com
@brittanyshaf
Connect with me!
courtney@proximomarketing.com
Connect with me!
Word of Mouth Marketing
WOMM is the most credible form of advertising...
Promoters don't stand to gain anything personally by recommending the product or service.
They are even willing to put their own reps on the line!
Social Media is the digital word of mouth!
On average, 10 brands are mentioned in one person's conversation everyday!
How can you
get your brand
in the
conversation??
Say what??
Content Ideas
Facebook
LinkedIn
Houzz
Strategy Creation
Analytics tools
Hootsuite
Your target audience wants your
help solving their problems.
Quick survey
How would you reach the most people in 3
0 seconds
?
Pro
Two options
Create a strategy
Set up profiles
Manage them for you
Answer questions you have
Create a strategy
Set up profiles
Provide posting schedule
Train you on how to use platforms and strategy
$699
$499/mo
We have just scratched the surface!!
Two Things
Ask questions!
Don't put your phone away!
Blog posts
Fun facts
Tips
Humor
Inspiration
Specials
Promotions
Contests
Industry News and Tips
Community
Events
and
Info
Company
Info
Ask
questions
60/40 rule
1.2 billion users
46% over age of 45
700 billion minutes a month
Business and personal pages
Groups
Events
#ProximoRocks
Full transcript