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PHAC Policy Seminar Series - Policy Innovation for Public Health Impact

August 28, 2015
by

PSD Account

on 23 September 2015

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Transcript of PHAC Policy Seminar Series - Policy Innovation for Public Health Impact

Policy Innovation for Public Health Impact
New Approach
Leveraging Results
Citizen Engagement
Innovative Interventions
Multi-sectoral Partnerships
Investors & Partners
TPX Winner Announcement

The Impact
Areas of Focus
Carrot Rewards
AIR MILES/YMCA
Physical Activity Project
61%
19.6%
369%
Compared to the same time last year, 61% of members visit the YMCA
at least one more time/week
.
At participating YMCA locations, those who are enrolled in the program (AIR MILES collectors)
visit the YMCA 19.6% more frequently
than non-AIR MILES collectors.
Over
92,000
people have registered for the program,
far exceeding
the 25,000 target.
Lalonde Report
1974
Canadian Context
What
National competition to seek out the best ideas to get Canadians active
Crowdsourcing of ideas and interactive engagement
Entire project designed to evolve how government can use its funding levers
Communication and marketing (traditional and social media)
Private sector investment planning approach to build pipeline of investable ideas
High profile judges and "Canada votes" to determine the winning idea
$1 million in investment financing from the Government of Canada
How
Prize
The Play Exchange
Funding Instrument Modernization
Impact Investments
The Outcomes Platform
Full transcript