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Strategic Plan

berina oruc

on 17 April 2010

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Transcript of Tate&Lyle

Quick facts:
Founded - 1921. in UK
Type - Public (LSE:TATE)
Employees - 5,718 (2009)
Revenue - £3,553 mill (2009) World-leading manufacturer of renewable food and industrial ingredients Tate & Lyle Strategic objectives:
Serve customers
Operate efficiently and safely
Invest in acquisitions and partnerships
Invest in technology and people
Grow the contribution from value added products
Strong Growth Prospects
Research and Development
Diversified Product Portfolio
Global Presence
Brand Name and Reputation
Low Return on Equity
Declining Operating Margin
Declining Market Share in Sector Global Economic Slowdown
Intense Competition
Price Fluctuation of Raw Materials
Sophisticated customers Innovations
Increasing Health Consciousness
Huge Potential in the Emerging Markets
SWOT Analysis Competitive advantages Strengths Weaknesses Opportunities Threats Vision:
‘Tate & Lyle's vision is to create the world's leading renewable ingredients business. We aim to achieve this by building a consistent portfolio of distinctive, profitable, high-value solutions in products and services for our customers.’ Efficiency:
Operating on large-scale
New technologies
Using every part of raw material Quality:
Quality standards - enforced at every stage of production, because the ingredients enter the food chain in consumer products Innovations:
Product development
Technology development
Customer solutions Orientation toward customers:
Market research
Meeting customers needs Vertical integration and Diversification Global strategy Two generic strategies:
Low-cost (product category: nutrition sweeteners and starch products)
Differentiation (product category: new and innovative products, like sucralose) Standardized product strategy Building consistent global portfolio of distinctive products through:
joint ventures
partnerships Backward vertical ('conus') integration Trends Globalization Healthier lifestyle Innovation Environmental
responsibility Expanding its product portfolio, but not abadoning core business
Reducing risk, maintaining growth, increasing market share globally Students:
Ajla Hadzic
Jasmina Hadzic
Berina Oruc
Berna Srna
Analysis of external environment:
Governmental regulations
Porter's analysis
Full transcript