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Daimler AG distributes a total of over 100 individual vehicle models in the product categories cars,
vans, trucks and buses in around 200 countries worldwide. The company rounds off its product portfolio
with automotive financial services in more than 40 countries.
•Mercedes-Benz Cars
Offers car customers top class premium automobiles in all vehicle segments.
These set new standards among other things in terms of quality, innovation and
safety.
•Mercedes-Benz Trucks
There is an established global market leadership in the truck segment with the
Mercedes-Benz Freightliner Trucks, Western Star Trucks and Fuso brands. All truck
brands offer tailor-made vehicle solutions and combine environmental protection with
economic efficiency.
•Mercedes-Benz Vans
Mercedes-Benz Vans achieves outstanding product quality with its Sprinter, Vito and
Viano, Sprinter and Vario models and continuously sets new
standards with groundbreaking innovations and high value stability.
•Mercedes-Benz Buses
Daimler AG manufactures and distribute Mercedes-Benz buses, Setra, Thomas Built
Buses and Fuso brands. With this brand portfolio the company covers all segments
as a full-line provider – from the minibus through to the premium class inter-city bus.
BY SAMARA GIDDEN
"At Mercedes-Benz Retail Group, we’re driven by one simple goal: to be the very best at all things Mercedes-Benz" (2013)
Go hybrid. It's just eco-logical!
*One of the big intiatives at the moment is to reduce environmental emissions. Hence, Mercedes-Benz should consider developing a hybrid car, ultising new technology. Promotion of the car using a low cost strategy
*In keeping with this they could extend the Mercedes-Benz brand image further by offering other customisation features. I've noted that they have extended to companies like Designo for custom interiors, but maybe go a step further and offer further customerisation meeting customers requests
- Why not team up with Swarovski Crystals or Tiffany and Co?
- Extend their brand into things like vacation packages, hotel stays and endorse the experience of Mercedes-Benz
‘Best or Nothing’ strapline.
Magazine Cover:
Future Concepts
"Marketing is the management process that ancipates, identifies and satisfies customer needs profitably" (CIM, 2013)
Showcasing one of Mercedes-Benz Products:
*Designed for retention of brand image
-luxury, beautiful car offering premium customer experience.
*Go beyond customers expectations, delivering class, synonymous with quality,excellence and efficiency.
*Upholding company standards
*Retaining customers (average age of a Mercedes-Benz driver is suggested to be 55 years old).
*Aim to target to a younger audience (in the region of 30-35 years old) - Hence, the launch of the A-Class.
Attracts:
*Affluent People
*Sports Enthusiast
*Families
2013 New Mercedes CLA In Detail First Commercial New Coupe 2014 Carjam TV HD Car TV Show
Strengths: Global leader in the market
Good brand reputation
Consumers are less likely to switch brand
Weaknesses: High maintence and running costs
Opportunities: Joint venture with another giant automobile company
Sustainable mobility
High-tech concept cars
Threats: Increasing fuel prices
Intense competition from large car
manufactures
Sedans & Coupes SUV's Supercars & Roadstars
SLK-Class
E-Class
C-Class
GLK-Class
M-Class
SL-Class
S-Class
CL-Class
G-Wagon
GL-Class
S-Class
CL-S Class
Services: