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Mercedes-Benz: Product Offering

Highlights Mercedes-Benz Product/Service Offering including Potential New Concepts
by

Samara Gidden

on 15 November 2013

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Transcript of Mercedes-Benz: Product Offering

SWOT Analysis Potential New Concepts Product Portfolio Marketing Strategies Brief Company
Overview The Product Line Commerical
TV Advertising 2013 New Mercedes CLA In Detail First Commercial New Coupe 2014 Carjam TV HD Car TV Show Strengths: Global leader in the market
Good brand reputation
Consumers are less likely to switch brand
Weaknesses: High maintence and running costs
Opportunities: Joint venture with another giant automobile company
Sustainable mobility
High-tech concept cars
Threats: Increasing fuel prices
Intense competition from large car
manufactures Daimler AG is one of the world’s most successful automotive companies. It is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today.
Mercedes-Benz Retail was founded in September 2001
The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. Background Daimler AG distributes a total of over 100 individual vehicle models in the product categories cars,
vans, trucks and buses in around 200 countries worldwide. The company rounds off its product portfolio
with automotive financial services in more than 40 countries.
•Mercedes-Benz Cars
Offers car customers top class premium automobiles in all vehicle segments.
These set new standards among other things in terms of quality, innovation and
safety.

•Mercedes-Benz Trucks
There is an established global market leadership in the truck segment with the
Mercedes-Benz Freightliner Trucks, Western Star Trucks and Fuso brands. All truck
brands offer tailor-made vehicle solutions and combine environmental protection with
economic efficiency.

•Mercedes-Benz Vans
Mercedes-Benz Vans achieves outstanding product quality with its Sprinter, Vito and
Viano, Sprinter and Vario models and continuously sets new
standards with groundbreaking innovations and high value stability.

•Mercedes-Benz Buses
Daimler AG manufactures and distribute Mercedes-Benz buses, Setra, Thomas Built
Buses and Fuso brands. With this brand portfolio the company covers all segments
as a full-line provider – from the minibus through to the premium class inter-city bus. Product Offering: Product/Service Offering Resources *One of the big intiatives at the moment is to reduce environmental emissions. Hence, Mercedes-Benz should consider developing a hybrid car, ultising new technology. Promotion of the car using a low cost strategy
*In keeping with this they could extend the Mercedes-Benz brand image further by offering other customisation features. I've noted that they have extended to companies like Designo for custom interiors, but maybe go a step further and offer further customerisation meeting customers requests
- Why not team up with Swarovski Crystals or Tiffany and Co?
- Extend their brand into things like vacation packages, hotel stays and endorse the experience of Mercedes-Benz
‘Best or Nothing’ strapline. New Idea: "The Best or Nothing" You've reached the finishline..Thank you for watching! Who is Mercedes-Benz Retail Group? Mercedes-Benz Retail Group is the UK’s largest official retailer of new and used Mercedes-Benz cars. They are an official manufacturer-owned dealer group, which allows them to deliver the best customer service to their customers, which is definitely something they take great pride in.

They have over 30 different locations across London, Birmingham and Manchester. Key locations which enable them to give expert advice when helping consumers decide what Mercedes-Benz to purchase.

They are spread across four different divisions: New Cars, Used Cars, Vans and Smart.

They also provide Mercedes-Benz finance and insurance products, including the ultimate flexible finance plan: Mercedes-Benz Agility. 3 Main Categories - 12 Different Classes

Sedans & Coupes SUV's Supercars & Roadstars C-Class E-Class CL-Class S-Class CL-S Class GLK-Class M-Class GL-Class G-Wagon SLK-Class SL-Class S-Class Mercedes-Benz offer:
*Finance and insurance products
*Ultimate flexible finance plan
*Servicing and repairing

Car Servicing includes:
• Fixed Price Repairs
• Fixed Price Servicing
• Service Care Services: Attracts:
*Affluent People
*Sports Enthusiast
*Families Showcasing one of Mercedes-Benz Products: Design Future Concepts Social Media Marketing Strategy *Designed for retention of brand image
-luxury, beautiful car offering premium customer experience.
*Go beyond customers expectations, delivering class, synonymous with quality,excellence and efficiency.
*Upholding company standards
*Retaining customers (average age of a Mercedes-Benz driver is suggested to be 55 years old).
*Aim to target to a younger audience (in the region of 30-35 years old) - Hence, the launch of the A-Class. "At Mercedes-Benz Retail Group, we’re driven by one simple goal: to be the very best at all things Mercedes-Benz" (2013) "Marketing is the management process that ancipates, identifies and satisfies customer needs profitably" (CIM, 2013) BY SAMARA GIDDEN Magazine Cover: Go hybrid. It's just eco-logical! Inject engines with more innovation, and less fuel! A Driving Passion for Our Planet: Go Hybrid Mercedes-Benz Click me!
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