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history of advertising

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Polina Romanteyeva

on 24 September 2014

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Transcript of history of advertising

A brief History of ADVERTISING
What is Advertising?
Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action
4000 B.C.
The earliest form of advertising can be found in rock and wall paintings. 1st billboard born.
2000 B.C.
The Egyptians invent outdoor advertising, carving public notices on stela.
100 B.C.
Ancient Rome popularized political posters and campaign advertising, including the birth of negative campaign ads.
79 A.D.
The walls of Pompeii were blanketed with messages in what could be considered the earliest example of billboard advertising.
Gutenberg invents the printing press. Mass production of written advertising is made possible.
First newspaper ad promotes a book: "THE DIVINE RIGHT OF CHURCH GOVERNMENT."
Benjamin Franklin includes advertisements in his Pennsylvania Gazette.
Jared Bell began printing circus posters. The billboard appeared in New York.
Bulova produced the world's first official television commercial, on July 1.
The world wide web is invented. Leading to the largest shift in media buying since the radio.
Tiny ads appear within smartphone applications.
The future of Advertising
People are selling ad space on their bodies
Buying moon ad space
Holographic advertising
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