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Optimizing Your Social Media Presence

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by

Ashley Aukes

on 1 May 2014

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Transcript of Optimizing Your Social Media Presence

There are so many to choose from...
AUDIENCE
What do you have to say?
SERVICE AREA
Nationwide
Optimizing Your Social Media Presence
Ashley Aukes,
Minnesota River Area Agency on Aging®, Inc. &
Region Nine Development Commission

Find People to Talk To
Like to be liked....
Content Content Content
25 million users
903 million users
343 million users
100 million users
288 million users
175 million users
Who are you serving?
Where are they?
Statewide
Community Based
Regional
Be where
it makes since
to be.
Don't be somewhere...
just to be there!
Teens (13-17) declined -25.3% over the last 3 years
facebook
55+ grew 80.4% in the last 3 years
source: istrategylabs.com
is more gender neutral than Pinterest and Google+
67% of Internet users in the U.S. are on Facebook
source: businessinsider.com
twitter
source: bufferapp.com
Adults ages 18-29
African-American
urban residents
LinkedIn
source: bufferapp.com
3 million business pages
more male users
Age 25-34
Asian
Grad School
Pinterest
25-34 year olds
68.2% Women
50% of users have kids
Where are the teens?
ideas
Visual Visual Visual
Follow to be followed....
Tell The World
Don't buy likes/follows!
Tell Us Who You Are
Use complete and accurate information: Type/Location/Hours/Website etc.
Have awesome cover photos
Make sure your user name makes since
Be authentic
Stay focused on your vision
Talk as if you are talking to other humans
Images
Video
ideas
Be relevant
Posting
Post often...but not too often
80/20 rule
Link
accounts
Experiment
Watch your insights
Try different times/days
Talk as if you are talking to other humans
Be relevant
Calls to action
Follow me!
Like me!
Comment!
Share
!
Tag
@
Share
ReTweet
All at different times...be patient
What's worked for you?
Questions?
Ashley Aukes
ashley@rndc.org
507-389-8864
@ashaukes
@MNRAAA
/MNRAAA27
/RegionNine
@RegionNineDC
@SMBNU
smbnewulm
Full transcript