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Social Media Campaign- FBLA
Transcript of Social Media Campaign- FBLA
What is FBLA?
Recruitment Strategy: Get more connected
Means of Outreach
Twitter year round
Facebook: For the Parents
Social Media Campaign- FBLA
FBLA Proud Rally
Instagram: the Image of Success
"It's a place to learn new things about business."
-George Saleeby, senior
"It's serious without the stress..."
-Lizzie Drawl, senior
FBLA: Go the Distance
Example of FBLA Proud Contest
Connect w/ the student body
Est. visible network of members
Social media super-event to reward new members
"It's flexible and an easy transition into business."
-Jackie Feffer, freshman
the hub for all other outlets
gets FBLA's name out there
makes membership visual to non-members
bandwagon: something to be a part of
"It's like a family that pushes you to succeed and supports you all the way."
-Joe Kolarak, senior
Get more connected
FBLA info with an entertaining format
Presence and inclusion are key
Want to be tough
Want to be driven
Students want to stand out
FBLA provides a channel to individuality
2011- sharp rise in membership
Numbers rising now
Almost equal parents and teen
Parents want the best
Parents like to see progress
("Facebook Handshake", Schluter)
FBLA-PBL. “FBLA Logo.” Future Business Leaders of America. FBLA-PBL, 2014. Web. 12 Apr. 2015. <http://fbla.org/web/page/728/sectionid/655/main_interior.asp>.
Guimarães, Thiago. “US Adult Facebook Users.” Chart. Business Insider. Business Insider, 13 Dec. 2014. Web. 11 Apr. 2015. <http://www.businessinsider.com/2014-social-media-demographics-update-2014-9>.
Pew Research Center, comp. The Demographics of Social Media Users — 2012. N.p.: Pew Research Center, 2013. Coming and Going on Facebook. Pew Research Center. Web. 7 Apr. 2015. <http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_SocialMediaUsers.pdf>.
Schluter, Haley. “Facebook Handshake.” Strategic Revolution. Strategic Revolution, 4 June 2014. Web. 10 Apr. 2015. <http://strategicrevolution.com/why-blogger-support-rocks>.
(“US Adult Facebook Users,” Guimarães)
("Coming and Going on Facebook," Pew Research)