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Social Media Campaign- FBLA

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Abigail Stevenson

on 13 April 2015

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Transcript of Social Media Campaign- FBLA

("FBLA Logo", FBLA)
What is FBLA?
Recruitment Strategy: Get more connected
Means of Outreach
Twitter year round
Facebook: For the Parents
Social Media Campaign- FBLA
Elizabeth Drawl
Abby Stevenson

Facebook Demographics
FBLA Proud Rally
Instagram: the Image of Success
"It's a place to learn new things about business."
-George Saleeby, senior
"It's serious without the stress..."

-Lizzie Drawl, senior
Actual Campaign
FBLA: Go the Distance
Example of FBLA Proud Contest
Connect w/ the student body
Est. visible network of members
Social media super-event to reward new members
"It's flexible and an easy transition into business."
-Jackie Feffer, freshman
parent oriented
the hub for all other outlets
gets FBLA's name out there
makes membership visual to non-members
member-to-member network
bandwagon: something to be a part of
"It's like a family that pushes you to succeed and supports you all the way."
-Joe Kolarak, senior
Recruitment Strategy:
Get more connected
FBLA info with an entertaining format
Presence and inclusion are key
It's fun!
Facebook Numbers:
Stand Out
Want to be tough
Want to be driven
Students want to stand out
FBLA provides a channel to individuality
2011- sharp rise in membership
Numbers rising now
Almost equal parents and teen
Parents want the best
Parents like to see progress
("Facebook Handshake", Schluter)

FBLA-PBL. “FBLA Logo.” Future Business Leaders of America. FBLA-PBL, 2014. Web. 12 Apr. 2015. <http://fbla.org/web/page/728/sectionid/655/main_interior.asp>.

Guimarães, Thiago. “US Adult Facebook Users.” Chart. Business Insider. Business Insider, 13 Dec. 2014. Web. 11 Apr. 2015. <http://www.businessinsider.com/2014-social-media-demographics-update-2014-9>.

Pew Research Center, comp. The Demographics of Social Media Users — 2012. N.p.: Pew Research Center, 2013. Coming and Going on Facebook. Pew Research Center. Web. 7 Apr. 2015. <http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_SocialMediaUsers.pdf>.

Schluter, Haley. “Facebook Handshake.” Strategic Revolution. Strategic Revolution, 4 June 2014. Web. 10 Apr. 2015. <http://strategicrevolution.com/why-blogger-support-rocks>.
(“US Adult Facebook Users,” Guimarães)
("Coming and Going on Facebook," Pew Research)
Full transcript