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Promotoras Program

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Carmen Patlan

on 22 January 2015

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Transcript of Promotoras Program

1. Study your community:
-Review census and school data
-Existing surveys from social service providers if available
-Your own organizational surveys of community members
-Interview parishioners at local churches that offer bilingual services
-Have a clear understanding of who your customer is

2. Network with organizations to:
-Be at the table and communicate your valuable resources
-Make your library voice heard at meetings including the city council, school board and social service organizations, and foundations with prospective donors.

3. Create a budget and seek donors:
-Consider the cost of hiring someone to manage the program
-Business cards and shirts for the Promotoras
-Meeting space
-Technology needs.

4. Choose a point person:
-Perform a Power Analysis to identify someone respected and well-connected in the Latino community who supports the mission of libraries.
-The point person should be compassionate, persuasive, and familiar with the role of advocacy.
- Build your story

5. Interview Promotoras:
-Look for leaders within the Latino community, especially those whose lives have been impacted by a library.
-Consider church leaders, coaches, and school or social service volunteers.
- Identify strong Latino Leaders who can engage your target audience

6. Write an engagement strategy plan:
-Equip Promotoras with talking points
-Relevant messaging and reliable tracking systems
-When writing scripts, remember individuals you engage are wondering what’s in it for them
-Make sure your Promotoras are prepared to answer questions regarding the resources you aim to offer

7. Responding to the need:
-Create the resources needed to break down barriers
-Perform constant evaluation to determine the need

Spanish Pre-GED
98 students attended pre-GED classes to earn their GED in Spanish. In May, 35 students successfully graduated with their GED from the College of Lake County.
TVDL: Rules of the Road
Since launching the TVDL class, 700 adults have attended classes to learn the rules of the road to obtain their Temporary Visitor's Driver's License.
Promotoras Program
Conversational ESL
Waukegan Public Library
Promotoras Program
We are the bridge connecting resources to community needs.
The Waukegan Public Library recognizes that community engagement is the key to its success. It’s Promotoras Ambassador Program has build trust and programming for its growing Latino Community.

The results are dramatic -- Promotoras Ambassadors are changing the community’s perception of their Library. Since the program began in 2011, Promotoras Ambassadors have attracted more than 3,000 new Latino cardholders and 64% of them use the Library’s services continuously.

The Promotoras Ambassadors' bridge-building capability now has a proven track record of empowering Waukegan’s Latino community, encouraging them to live the American Dream. And that is not always easy.

Located 40 miles north of Chicago, Waukegan, Illinois is changing: its Latino population is now more than three times higher than the rest of Illinois, and the number of people speaking a language other than English at home has skyrocketed to more than 55%. Of its approximately 90,000 residents, 20% do not speak English; another one-quarter do not speak it well.

As of June, 2014, Waukegan’s unemployment rate was 9% compared to 6.7% in the rest of Lake County. Its 15.8% poverty level is almost double that of the rest of the county, and its median household income is $46,256 – more than $50,000 below the state average. Only 70.80% of adults living in Waukegan have a high school diploma or GED, compared to 86.73% in the rest of Illinois. Waukegan is labeled at "the most critical level of educational need" by the Educational Needs Index, and its high school has been on the State Academic Watch List for 10 years. Its 2013 Four-Year Graduation Rate was 75%, compared to the State average of 83%. Its dropout rate is the highest in Lake County at 3.8 % and is challenged by its 20% chronic truancy rate - more than double the State average.
The Waukegan Public Library's primary focus is on the often-underserved, primarily Latino residents of Waukegan, although no one is ever turned away from a Library program. By connecting families to resources that promote and support educational needs from pre-literacy to life-long learning, the Library engages all residents and supports their progress along its PATHWAY TO LITERACY. This mission-driven continuum of services and support provides the basis skills needed to proceed through higher education. Residents can enter and “move” along the path anywhere from birth to adulthood, based upon their learning needs. To measure its impact, the Library’s ambitious goal is to increase literacy levels throughout the community by 25% by 2020.

While developing and launching the services needed to support this pathway, the community took notice of the Library’s initiatives: in the past two years, adult program offerings increased an astounding 1,216% and resulting attendance rose 47%. Children’s program offerings were carefully streamlined by 21%, but attendance still increased 64%. Bottom line, since 2011, Waukegan Public Library’s total program offerings increased by 29% and total program attendance rose 59%.
Waukegan Public Library
590 English learners attend classes every week
to improve their practical language skills. From
here, students continue on the Path to Learning
and Literacy with other library classes.
Functional Health Literacy
Last year, 1,200 students learned about current health care options and the affordable care act, and 290 were connected with a primary health care provider.

Study you community.

Network with organizations.

Create a budget, seek donors.

Choose a point person.

Interview "Promotoras".

Write a Strategy Plan

Respond to the need.
Full transcript