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7 Functions of Marketing

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Dennis Paul

on 18 February 2013

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Transcript of 7 Functions of Marketing

The 7 Functions of marketing Distribution Financing Marketing Information Management Pricing Product/Service Management Promotion Selling The process of deciding how to get goods in customers' hands Physically moving and storing goods Main Methods:
Truck
Rail
Ship
Air Getting the money that is necessary to pay for setting up and running a business Bank loans, investors, venture capitalists, angel investors, credits Gathering, staring, analysing information about: Customers, trends, competing products Charging for ideas, goods, and services in order to make a profit Factors:
Materials and product development
Competition
Pricing Policy
Pricing Strategy Obtaining, developing, maintaining, and improving a product in response to market opportunities Guided to customers' needs and wants Informing, persuading, convincing, and reminding about products or services Provides customers with ideas, goods, or services they want Include determining client needs and wants and responding through planned, personalized communication Markets:
Customer/Retail market
Industrial/Business-to-business market Consumers Manufactures, retailers, wholesalers yuyuyururtyfgfdhvnb Above the line promotion:
Advertisement (TV and radio commercials, newspapers, Internet, etc)
Below the line promotion:
sponsorship, product placement, personal selling, public relations, etc Marketing
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