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Advertising

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by

Lucey Del

on 25 April 2016

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Transcript of Advertising

Persuasive language

Bright colours

Celebrities

Statistics and facts

Logos

Slogans
Conventions of TV advertising
Lesson 1
Introduction to advertising
Production task
Clear narrative
Imagery of product
Humour/Appeal
Logo/Brand name
Non-diegetic Film Score
Non-diegetic Voice over
Celebrity endorsement
Advertising
Learning Objective: To understand the purpose and effect of advertisements.
What makes a successful advert?
Advertising companies use several techniques to make
an advert successful.
Your task
Get yourself in to groups of 3-4
You are now ready to create your
own advert now.
What is advertising?
Discuss this with a partner,
try and come up with
a definition.
Play the game!
You need to identify the brand by looking at the logo.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Definition:
Advertising is a form of communication. It
is used to encourage or persuade an
audience to take some new action (normally buying a product).
Write down as many
places as possible
where you see
adverts.
How does the industry work?
Companies pay a lot of money for people to create
successful adverts for them. If the advertisement is not successful - no-one would buy the product and the company would lose money.
Company
Advertising Company
Goes into the Media
Public see the advert
Gets a new product and
wants to sell lots of it.
Learn about the product and talk to
the company about what they want.
They get given a brief
Create the advertising
campaign (posters/TV ads/
billboards/radio etc)
The advert goes out in
to the media for the public to see.
TV
Radio
Magazine
The public see the advert
about the product and
hopefully go and buy it.
Think of an advert you have
seen recently that you thought was really good.

Why did you think it was good? What made it so effective?
Television
Magazines
Newspapers
Billboards
Taxis
Websites
Football shirts
Trains
Cinemas
There are many forms of advertising
Print
Radio
Television
Internet
Transit
Use a whole page and make a mind map
Print
Transit
Internet
Facebook
Banners
Radio
Stadiums
Busses
Photo of the product

Fonts
Let's have a look
You are going to create a print advert. Answer the following questions before you begin:

1. What is your product (you can make up a new product)
2. Who is your target audience?
3. What advertising conventions are you going to include?
4. What type of camera shot are you going to use?
We can call these the conventions of advertising
Sketch out your advert in your books. Use a whole page.
Feedback
1 thing that is good about their advert

1 thing they could improve
Discuss with a partner........
Analyse your own poster
1. What did you enjoy most?
2. What was hardest?
3. What product is your advert selling?
4. Which advertising conventions did you use?
5. How is your slogan effective?
6. How could you improve your advert?
7. If your group decide to choose your product - what will your advert be like? Storyboard your idea out.
You need to create a 6 slide PowerPoint including the following information:

Name of your brand
The product you are going to advertise
Slogan
Props you are going to bring in
Music/voiceover you are going to need
Brief narrative of the advert
What roles each group member will have
Tube Station Walls
TV Advertisin
g
What is being sold?
Who is the target audience?
Why is the advert appealing?
Learning Objective: To understand the conventions and appeal of television adverts
Full transcript