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Jif Peanut Butter in Spain

Marketing Plan to introduce Jif Peanut Butter into Spain
by

Kristie Sov

on 17 May 2016

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Transcript of Jif Peanut Butter in Spain

Feeding Superheros in Spain
Jif Peanut Butter in Spain
Target Markets
6-15 years
16-60 years
Advertising
Magazine
Posters
Web
TV/Radio
Detailed Five-Year Plan
Truck Tour
Sampling Events
Strategy
Cost Alternatives
* Joint Venture
* Different Freight Forwarder
* Foreign Team-Up
* Alternative Transportation
* Spanish Business Sponsorship
2.50 Euros
Promotions

* Number one selling peanut butter in America

* Introduce Jif Peanut Butter into Spain
-Spain’s population is estimated at 46 million
Why Jif Peanut Butter in Spain?
Swot Analysis

Smucker's is the leading producer of jams, jellies, and preserves in the U.S., Canada, and Australia
Known internationally
High protein content equals healthy snack
Inexperienced in the Spanish market
Jif Peanut Butter,
"Super Healthy, Super Tasty! Feeding the Hero in You!"
- High protein content
- Tasty
-Builds stronger bodies when coupled with exercise and healthy foods

No other company has a similar taste
Quality product at a fair price
Smucker's name already known in Spain
Spain's recent recession
Growing spreads and snack market

Major competitors are Nutella & Nocilla
Allergic reactions
High taxes
High costs
Product Component Model
Core Component
- Made from ground roasted peanuts
- Design features: Creamy, Crunchy,
Simply Jif
Packaging Component
- Cylinder shaped, plastic jar
- Size of 18 ounces
- Label is red, blue, and green
- Nutritional information and
recipe section
-Import tax (7%): ($187,536.38)
-Transportation: ($4,066,123.56)
-Promotion: ($35,600.00)
-Advertising: ($189,377.40)
Year 2
Weekly
Sales Goal
Stores
Cities = 9
=288
=6
Year 1
Weekly
Sales Goal
Stores
Cities = 9
=288
=3
Year 3
Weekly
Sales Goal
Cities = 12
=384
=9
Year 4
Weekly
Sales Goal
Stores
Cities = 15
=480
=9
Year 5
Weekly
Sales Goal
Stores
Cities = 18
=576
=12
-VAT (21%): ($562,609.15)
-Net Income:
$-5,452,342.66
Cumulative 5 year costs
-Cost of Goods Sold: ($2,090,187.36)
-Sales: $2,679.091.20
1 per month
Our Message
Strengths
Weaknesses
Opportunities
Threats
Support Services Component
Information on Jif Peanut Butter can be found
online at www.jif.com. We also offer a customer
service phone line; we can be reached at 1-800-283-8915
Cordoba
Bilbao
Zargoza
Madrid
Seville
Malaga
Murcia
Valencia
Barcelona
=32 stores
Full transcript