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Psychological and Physiological Effects of Color

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Andrea Kieska

on 4 March 2013

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Transcript of Psychological and Physiological Effects of Color

By Andrea Kieska Psychological
and Physiological
Effects of Color Psychological Effects:
Sensed in the mind.

Physiological Effects:
Cause a change in the body. Color can affect an individual's mood or feeling in regard to space. Color can affect a person's perception of temperature. Color affects the eye's perception of weight and size. Red Longest wavelength, most powerful
Attention-grabbing, appears nearer than it actually is
Physical, raises the pulse
Conveys confidence and energy
Increases blood pressure, stimulates the adrenal glands Blue Soothing, affects us mentally
World's most favorite color
People work more efficiently in blue rooms
Brands use blue to seem calm and logical
Slows down pulse rate, lowers blood pressure
Linked to throat and thyroid gland Yellow Wavelength is rather long, making it stimulating
Stimulus is based on emotion
Psychologically the strongest color
Brands use yellow to show they're fun and friendly
Stimulates the nerves and brain, makes muscles more energetic
Most fatiguing to the eye Green Strikes the eye in a way that requires no adjustment, making it restful
Color of balance
Can improve reading ability
Brands use green to show their youthfulness and love of Mother Earth
Stimulates the pituitary gland
Good for the heart, helps us breathe slower and deeper, relaxes muscles Violet Has the shortest wavelength
Stimulates creativity
Brands use violet to seem luxurious and whimsical
Suppresses hunger, balances metabolism Orange Being a combination of red and yellow, its reaction is a combination of the physical and emotional
Brands use orange to signify playfulness and physical comfort
Stimulates the sexual organs, strengthens immune system, beneficial to digestion. Pink Being a tint of red, it affects us physically, but soothes instead of stimulates
Brands use pink to show they're sweet or have sex appeal, depending on the shade
Helps to relax muscles Gray Has no direct psychological properties
Has a dampening effect on other colors when used with it
Color of independence
Usually seen as negative Black All colors, totally absorbed
Creates the perception of weight and seriousness
Brands use black to signify exclusivity and glamor.
Mysterious, associated with silence and death White Total reflection
Gives a heightened perception of space
Brings feelings of peace and comfort
Creates an uncluttered openness Brown Usually consists of red and yellow with a large percentage of black
Serious like black, but softer and warmer
Brands use brown to show warmth and dependability
Brings feelings of stability and security Resources "B2B Marketing and Sales Blog." True Colors: What Your Brand Colors Say About Your Business [Infographic]. N.p., n.d. Web. 03 Mar. 2013.

"Color Psychology: The Emotional Effects of Colors." Art Therapy RSS. N.p., n.d. Web. 03 Mar. 2013.

"Color Psychology." ThinkQuest. Oracle Foundation, n.d. Web. 03 Mar. 2013.
"How Brands Use The Psychology Of Color To Manipulate You." Business Insider. N.p., n.d. Web. 03 Mar. 2013.

"Physiological and Psychological Effects of Colors for Your Home Interior â Part II." Goodhomeadvisorcom. N.p., n.d. Web. 03 Mar. 2013.

"Psychological and Physiological Effects of Colors." Psychological and Physiological Effects of Color. N.p., n.d. Web. 03 Mar. 2013.

"Psychological Properties Of Colours - Colour Affects." Psychological Properties Of Colours - Colour Affects. N.p., n.d. Web. 03 Mar. 2013.

"Psychological Properties Of Colours - Colour Affects." Psychological Properties Of Colours - Colour Affects. N.p., n.d. Web. 03 Mar. 2013.

"Rehabilitation by Design." Rehabilitation by Design. N.p., n.d. Web. 03 Mar. 2013.
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