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La Dolce Vita Bakery

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amato anna

on 18 December 2014

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Transcript of La Dolce Vita Bakery

LA DOLCE VITA

LET GO THROUGH
THE ITALIAN MOOD

TAKE IT EASY
Italians are said to be lazy and slow.
Actually, they love enjoying their own life with relax.
LA DOLCE VITA
PLEASURE OF CONVIVIALITY
VISION
It is going to be tasty, it is going to be healthy
and above all it is going to be Italian.
Thanks to our timeless tradition and our passion for baking,
we guarantee a unique eating experience.
for a daily ritual of our customers.
MISSION
It is not just a Bakery.
La Dolce Vita is your Italian way of life .
REGIONAL ITALIAN PRODUCTS
WHO WOULD YOU ARE?
Food as a tradition.

Italians like eating well.
For this reason they spend a lot of time on the kitchen.
Food is part of our culture, and they taste it slowly.

What poet Horatio called “aurea mediocritas” (“golden mean”)
characterises Italians when they drink.
We like drinking a glass of wine with our friends every now and then.
The important thing is not drinking, but being together.
Italians are famous for their “
dolce vita
”. But what does this phrase mean?

La dolce vita” is an attitude, a lifestyle that characterises the people of Italy, a way of being that the rest of the world would like to have.
First store opening: 4th quarter of 2015​
Affordable prices (good cost-benefit-ratio)​
Covering all occasions of consumption (breakfast, lunch, dinner; events)​
Friendly working environment – Personell team oriented who pamper
our customers

We want to become the best & famous bakery​ in Riga by end of 2018!
OBJECTIVES
Italian food reflect Italian identity.
Structure and Improvvisation.

Shoppers are going to fight handing in balance between
Control and Indulgence
TO THE DELIGHT OF BODY AND SOUL
CASA DOLCE CASA
CUSTOMERS
PRICE SENSITIVE
VALUE SENSITIVE
We set different prices for several products within the same range
in order to catch total demand


GRAB AND GO
In order to reach our customers and convey our presence on market we need to make use of some Communication Tools. We will use BTL Advertising
BRAND NAME and LOGOTYPE
SELLING AN IDEA NOT JUST A PRODUCT
NICE TO MEET YOU
....AND ITALY KNOCK AT YOUR DOOR
PLACE YOUR ORDER...
THANK YOU FOR YOUR ATTENTION
Packaging ought to catch one's attention
Full transcript