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Transcript of Creatividad
Who are we?
La Primavera 301, Culiacan, Sinaloa
Pork meat producers
More than 40 000 thousand pigs
Founded in 2006
Alejandro García Lizárraga
I love pork
The value of the market is more than 2 billion USD
Por tanto, que la diferencia más esencial entre imaginación y creatividad radica en la materialización de la idea, en dar forma a la imagen imaginada, y en que esta forma esté dotada de originalidad.
Our target audience is people in general from all ages mostly
Our final buyers are mainly mothers
The question here is... why Japan?
Japanese people prefer pork over beef or chicken
Japanese people see chilorio as a gourmet food
The consumption of pork is the same as beef and chicken combined
Chicharrón de puerco
Charts of pork of Japan
But how are we going to do this?
What is name of my company?
When we were founded?
Which are my products?