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Change Management Benchmark

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elsie prado

on 24 September 2014

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Transcript of Change Management Benchmark

Change Management Benchmark
In our globalized & interconnected economy…
…organizations deals with constantly shifting
Market conditions
Organizations must ADAPT!
Study Case: Agile Working - México
"Design Thinking" Model
AKDAR Model
A
D
K
A
R

Study Case: 5 levers of Change
Unilever has published the
behavior change model
use to encourage sustainable changes in consumer living habits

The model outlines five techniques to apply when looking to encourage new behaviors based on five key insights

Study Case: Design Thinking approach to change P&G Culture
Kurt Lewin Theory
Technologies
Competition & Customer Demand
Inputs Costs
…But how other companies are facing and adapting changes?
Awareness of the need to change
Desire to participate and support the change
Knowledge of how to change & what the change looks like
Ability to implement the change on a day-to-day basis
Reinforcement to keep the change in place
A
D
K
A
R

Awareness campaign (site branding):
"How many hours do you spend in traffic jam?"
Workshops (Don't's & Do's)
Spotlight Fair
Measurement & sustainability a year after (survey & focus group)
Desire & expectations messages (mail, screens, cafeteria):
"A new way of work is coming...wait for it!"
(More than 40 workshops have been held in P&G business units across the globe during 2008 by volunteer employees called facilitators
)
Through different researches & Study Cases, we are going to analyze 3 models:

ADKAR

Design Thinking

Kurt Lewin

Whom?
Employees from across the consumer products giants
How?
Offsite "Design thinking workshops"
Identify real problems for the company (brainstorming)
Use design methods such as visualization & prototyping to solve the problems
Test & implement
" Changing a company's culture can take years, he says, but the quickest route is to get managers to think about themselves as designers of their own organizations, which will help build support at all levels" -
Peter Coughlan,Transformation Co-Lead at P&G
Empathize &
Identify
Create &
Prototype
Test
Training sessions
E-learnings
To become motivated to change
Unfreeze
Move
What needs to be changed
To make change permanent
Freeze
Study Case: Evolution from to poorest performing airline to airline of the year "Go Forward Plan"
Key facts
Two bankruptcies
prior to 1991

Worst airline
of the year

Uncommitted
employees
Introduced 15 performance measures
Established stretch goals (repainting planes in 6 months)
Replaced 50 of 61 executives
Rewarded new goals (on-time arrival, If Continental was on the Top 5 airlines by the US Transportation, staff receives $75, if not no one receives the bonus)
Customers as drivers of change
Nowadays, Continental continued to focus on customer needs
Freeze
Study Case: Agile Working - México
Wrap Up
BE STRATEGIC
BE CREATIVE
BE AGILE
& KEEP IT SIMPLE!

YOU are the key to Change...Make it happen!
What are the similarities that you found in these study cases?
Communicate, communicate & communicate!

Engagement
Adaptability
Leadership
Empowerment
Strategies
Results
Move
Unfreeze
Simple
Assertive
Creative
Agile
Full transcript