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Audience theories

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by

Joel Thomas

on 5 December 2013

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Transcript of Audience theories

Audience theories
Target audience
A target audience is a group of people within the target market at which a product is aimed at.
Without a target audience a magazine would not be able to define the direction of the magazine. Popular magazines such as NME grow their large success from their target readers, NME find out who the magazine sells better with and try to cater more for their likings.
73% of NME audience are male.
27% are famale.
Readership
A- Upper class
B- Middle class
C1- Lower middle class
Conclusion
In conclusion for future reference on my magazine that I will be designing I will have to cater for the needs of 25 year old males to become popular.
Because of this NME features bands that men will be more interested in, instead of main articles being about boy bands and popular artists among women.
Also the production team appeals to men by using a manly variety of colours, such as Reds and Blues, the most feminine colour NME uses is Yellow.
As well as featuring perks that men will appreciate more than women, like posters and concert tickets that men will appreciate more.
The average age of the audience is 25. This will affect the type of things that will need to be featured in this magazine, more recent music realeases and less of the classics.
This statistic reflects on the things featured in many of NME magazines, there are alot of young artists of a similar age to the reader dressed in modern clothing, highlighting how to dress and what music is cool and modern.
ABC1
C2DE
C2- Skilled working class
D- Working class
E- those at the lowest level of subsistance.
Studies showed that 65% of readership was from the social classing ABC1
And the other 35% was from C2DE
Average age of readership.
This may be because those of the social catergory of C2DE may not be able to afford the regular weekly cost demands from NME magazine.
Also 52% of the readers are in full time employment, this matches the statistics from the social class ABC1, this is because people with full time jobs can afford the demends of this magazine.
7% work part time and 29% are still studying. Students will be able to aford it from student financing, plus students will enjoy the magazine more because it caters more for their tastes. and the reasoning behind very few part time employed people buying the magazine is simply because of financing.
Also to maybe attract more buyers than NME I could cheapen the price so people of the social class C2DE will be able to afford this luxury.
Also this presentation shows how I will need design my magazine, I need to feature mainly red and yellow colours, making sure none of them clash to make it asthetically pleasing, and be as modern as I can with the fashion and models
Full transcript