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Transcript of little entrepreneurs
•Level 1: 10 minutes corresponds to 1 day
•Challenge for level 1: 10 products to sell in 1 day
•When the player reaches the 20th level, he/she has unlocked all the extras and can continuously improve his/her shops with the extras available
•When the player feels like he/she has explored all the different features of this theme, he/she can always start again with a new scenario
•If he/she has played the three available scenarios, further themes are available to be purchased. About 2023 primary schools in London, educating just around 1.25 million pupils (education.gov) and around 4.2 million pupils in the UK aged between 6 and 12. Initial contact with primary schools will be outsourced (SprintMail)
Presentation and Demo at interested schools
Promotions during parent-teacher meetings
Colouring competition for kids to promote - Winner gets free app
Promotion using attractive colourful flyers Promote on parenting and educational blogs
Social Media (Facebook, Twitter, Blogs...)
Games/app review websites
Price discounts for a certain time frame Game Concept No winning or losing in the game
Positive aspects of failure When a level is failed, the player is rewarded with a "star" for experience and then retake the level
The game can be played indefinitely until the player can move his/her business to bigger premises or open more shops Cost Structure Revenue Streams "I have not failed. I’ve just found 10,000 ways that won’t work"
Thomas Edison £3.99 game price (30% Apple share) £0.69 price of new theme Licensing to schools to include in curriculum (Similar to SimVenture in CASS) Launching Soon... Thank You!!! To Grow Big, Start Little £30,000 for Game Development £20,000 for Initial Marketing Alexie, Anuja, Camille, Duc, Larisa, Rubaina http://littleentrepreneurs.weebly.com/ Website and Facebook Page https://www.facebook.com/littlentrepreneurs Target IOS platform initially Game Platforms Expand to Android and Windows phones 50% IOS users download paid apps
21% Android users purchase paid apps Break-even point Estimated break-even point about 14,500 apps, sold in the first 18 months Maintenance & Development cost 800 apps/month Assuming that one theme will be sold per app Main cost estimation Revenue Streams No Fees (for Marketing, Credit Cards, Hosting...)
We get to choose the price
Receive monthly payments No premises cost