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making the media your friend
Matthew Hoaglandon 3 April 2014
Transcript of making the media your friend
when does the publication go to print?
when does the publication want your submission?
who is your contact person?
how do they prefer submissions?
Understanding News Values
conflict (if it bleeds it leads)
human interest (puppies & children)
Formating Your News Release
Making the Media Your Friend
The Inverted Pyramid
Who - What - When - Where - Why - How
Elaboration on Facts &
Additional Background Information
Important Basics of Political Writing
Titles for elected officials:
Members of Congress
Rep. Walter Jones (R-NC)
Sen. Rand Paul (R-Ky.)
Reps. Jones and McHenry
Sens. Paul and Cruz