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making the media your friend

media relations and social media workshop
by

Matthew Hoagland

on 3 April 2014

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Transcript of making the media your friend

Deadlines
when does the publication go to print?
when does the publication want your submission?
who is your contact person?
how do they prefer submissions?
Understanding News Values
timeliness
proximity
rarity
conflict (if it bleeds it leads)
human interest (puppies & children)
Formating Your News Release
letterhead
release/contact info
headline/slug
dateline
lead
body
ending signifiers
page numbers
Making the Media Your Friend
The Inverted Pyramid
The essentials:
Who - What - When - Where - Why - How
Important Background

Information
Elaboration on Facts &
Additional Background Information
Important Basics of Political Writing
Titles for elected officials:
rules:
Members of Congress
Rep. Walter Jones (R-NC)
Sen. Rand Paul (R-Ky.)
Reps. Jones and McHenry
Sens. Paul and Cruz
Full transcript