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County of Los Angeles Public Library February 13, 2014

LACMTA

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Transcript of County of Los Angeles Public Library February 13, 2014

Immediacy: “Expectation economy” and time-sensitive value
Our Eight “Better Than Free” Generative Values Of Digitization:

•Immediacy
•Personalization
•Interpretation
•Authenticity
•Accessibility
•Findability
•Embodiment
•Patronage
Personalization: Delivery tailored to needs and proficiency of user
Interpretation: Access to everything can be just as useless as access to nothing
Authenticity: Reinforcing the perception of providing original, unaltered information
Accessibility: Elbowing our way into an increasingly agile and mobile world
Findability: Providing access means nothing if users cannot locate it
Embodiment: Becoming a trusted source for and protector of primary resources
Patronage: The only thing better than free is more of it – Keep them coming back for more
Los Angeles County Metropolitan Transportation Authority
Taking broad view of information landscape
Non-traditional information sources
Anticipating needs of users & potential users
Proactive awareness of potentials
Awareness of user expectations
Positioning yourself to seize opportunities accordingly
EMERGING SOCIAL MEDIA
STRATEGIES FOR LIBRARIES
County of Los Angeles Public Library
February 13, 2104
Kenn Bicknell
Social Media in Libraries:
Emerging strategies and opportunities

Leveraging Social Media
NEWS AGGREGATION & DISSEMINATION

COMMUNITY CURATION

DIGITAL DATA ALCHEMIST

STRATEGIC DIRECTION #1:
NEWS AGGREGATION & DISSEMINATION

Why?

Aggregation

Creating your own newspaper

Featured content every day

STRATEGIC DIRECTION #2:
COMMUNITY CURATION

Flickr and Beyond

Get “Edgy” with
creative resourcing

You never know where it will lead

New uses for old information: Turn your ready-reference
files inside out

Knowledge Base

Online calendar

Sample calendar entries

Interactive Timeline:
Tiki-Toki

Interactive Family Tree:
PeoplePlotr

Beyond Flickr: Historypin

Augmented Reality

Fade button slider

Google Street View

Augmented Reality

Case study:
Pepperdine University

Case study:
Santa Ana Public Library

Collaborative opportunities

Collaborative opportunities

STRATEGIC DIRECTION #3:
DIGITAL DATA ALCHEMIST

The Big Data tidal wave

Crowdsourced applications

Sink or Swim?

Infographics & Data visualization

TAKIN’ IT TO THE STREETS...

Kenn Bicknell
Digital Resources Librarian
Los Angeles County Metropolitan Transportation Authority
1 Gateway Plaza, 99-15-1
Los Angeles, CA 90012
213.922.4861
bicknellk@metro.net
http://www.metro.net/library
http://www.metroprimaryresources.info
Twitter: @StrategicLbries
 
Executive Committee Chair
LA as Subject
http://www.laassubject.org


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