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Arrangement

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by

Cassie Diones

on 27 August 2013

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Transcript of Arrangement

Arrangement
The Basics
Exordium: Introduction.
Narratio: Background information.
Propositio: The proposition.
Partitio: The main headings or topics.
Confirmatio: Arguments supporting the propositio.
Refutatio: The anticipation and refutation or counter-arguments.
Peroratio: Conclusion.
Exordium
Exordium is the introduction of a speech, where one announces the subject and purpose of the discourse, and where one usually employs the persuasive appeal of ethos in order to establish credibility with the audience.

Kaboom example: Billy Mays grabs the attention of the audience by asking if any have had these cleaning problems and establishes credibility by physically showing the audience the effects of Kaboom.
Narratio
Propositio and Partitio
The propositio is the part in the classical oration where the writer presents his or her thesis. Within the thesis is the partitio, which are the reasons supporting the thesis.

The Kaboom example: "If your having problems with hard water build up, soap scum, ring around the toilet, calcium, lime, or rust then you need kaboom because it gets the tough stuff!" for the propositio and, "Breaks down calcium, minerals, and dirt and debris" for the partitio.
Confirmatio
Comfirmatio is the argument supporting the proposition. The writer gives evidence to prop up the thesis or main idea and offers logical arguments as proof. The appeal to logos is emphasized here.

Kaboom example: The comfirmatio is the product is able to clean stains exceptionally well and gives the many demonstrations of its strong effectiveness.
Refutatio
Refutatio is the main argument and the counter-argument. The writer answers in advance any objections that opponents may raise.

Kaboom example: The refutatio is that the product penetrates all scum and states Kaboom, unlike other products, does not use harmful chemicals.
Peroratio
Peroratio concludes the classical oration. The writer conventionally employs appeals through pathos, and often included a brief summary of the chief arguments and calls for a specific response.

Kaboom example: Mays includes other products use harsh chemicals such as bleach and ammonia in their products while Kaboom does not. This appeals to any person who wants to keep themselves healthy and away from harm. He concludes by demonstrating one last time the good use of Kaboom and exposes the grand price.
Narratio is when the speaker here provides a narrative account of what has happened and generally explains the nature of the case- the background. This also includes why the writer is writing in that instant.

Kaboom Example: Mays references the hard water stains, soap scum, ring around the toilet, ect. that some people might have a problem with in their homes.
After Invention
Invention, the process of coming up with ideas to speak or write about, is the first step in forming an argument. After, the next step is to decide the structure in which the ideas will be presented. This is arrangement.
There are very specific parts of arrangement, the traditional classical oration associated with the great Roman orator Cicero.
Time for some practice!
Practice Videos
http://www.ispot.tv/ad/7khc/nestle-toll-house-chocolate-chip-cookies

http://www.ispot.tv/ad/7kif/nestle-chocolate-chip-cookies
Full transcript