Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
History of Advertising
Transcript of History of Advertising
History of Advertising
1905: First celebrity endorsement occurs when a famous silent movie actor promoted cigarettes.
1906: W.K. Kellogg places first ads for corn flakes in six midwestern newspapers. Congress passes the Pure Food & Drug Act.
1911: The first "sex sells" slogan is used by Woodbury Soap - "The skin you love to touch."
1914: The Federal Trade Commission issues first cease and desist against false advertising.
1920: Frank Conrad creates first commercial radio station in his garage.
1920: KDKA Pittsburgh becomes first radio station in the United States to broadcast the results of the 1920 presidential election
1922: AT&T's station WEAF offers 10 minutes of radio time to anyone who would pay $100. A Long Island real estate buys the first commercials in advertising history
1925: The National Better Business Bureau is organized. They review national advertising for truthfulness and accuracy.
1926: Radio Corp. of America buys AT&T radio station and renames it WNBC. It forms the first radio network with 19 stations
1929: American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most a company has ever spent on single-product advertising
1939: Advertising is filled with World War 2 propaganda.
1941: The first official TV commercial airs before a baseball game. The company paid only $9 for a 20 second spot
1950: The first political TV ad airs for Gov. Dewey of New York.
1950s : Contests and giveaways become popular forms of advertising. Dial Soap gives away an oil well.
1957: The longest running TV ad jingle occurs with Mr. Clean, which is still used today.
1970: The birth of the infomercial takes place, selling homes in San Diego.
1981: MTV launches advertising music artists 24/7.
1997: The first mobile ad is launched.
2006: YouTube launches with in-video ads, participatory ads, and pre-roll ads.
2007: Facebook introduces the concept of behavior-based advertising.
Present Day: Internet is widely used for advertising through the usage of YouTube, Facebook, and Twitter.