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Intercontinental

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by

Weicheng Liu

on 1 June 2014

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Transcript of Intercontinental

Content
Introduction
SWOT Analysis
New Marker Entry
Reasons of Success
What I Learn

Headquarter
World Stats
Brands Under IHG
First Section
Introduce
Second Section
Environment Analysis
Business Model
China Market
Purpose
Owning 1%
Managing 14%
Franchising 85%
Grow by making our brands to the first choice for guests and hotel owners
Goal
Fastest-Growing Tourism Source
Owning
Managing
Franchising
S-trength
O-pportunity
W-eakness
T-hreat
Insight
Value Guests
Choose The Right Market
Respect Local Culture
Motivate Employee
References
http://www.ihgplc.com/index.asp?pageid=16
http://www.ihgplc.com/index.asp?pageid=18
http://www.ihg.com/intercontinental/hotels/gb/en/global/support/about-intercontinental
http://wenku.baidu.com/view/11fc72eff8c75fbfc77db2e4.html
http://wenku.baidu.com/view/40f18c42b307e87101f696d2.html
http://media.unwto.org/en/press-release/2013-04-04/china-new-number-one-tourism-source-market-world
http://wenku.baidu.com/view/8770a2412b160b4e767fcf3e.html
1 Billion tourists
Increased within 15 years
16 Million
Increased within 14 years
Section 2
SWOT Analysis
Section 1
Introduction
Section 3
New Market Entry
Section 4
Reasons of Success
Section 5
What I Learn
Q&A
Strengthen Brand
Financial Date
Different Brands facing Different Market
Strong Image
3 Business Model
Green Engage
Growth In Third Industry
More Postgraduate Students
Employee Inconsistency
Local Difference
Competitive Environment
Price War
Diversification
Less 4% tourism industry in China
First transnational company enter China
No investor
Over 160 Hotels
40 Hotels are planed in the future
No competitor
3 Business model
Brand extension
Taking advantage of media
Embedding brand image
20% loyal customers provide 80% profits
Satisfying guests with every detail
Best luxurious service, best user experience
First open chinese reservation system of world
Different brands operating
Different market possessing, from business to leisure
20 years ago
GDP increase with 9.0% per year
High quality, upscale consumption demanded
High speed, high potential development
Chinese flavor decoration
Invite guests experience local community
Over $1500 salary, housing supported
Get promotion by evaluating twice per year
Help your career planing
2011 net profit of $265.99 million
Compare With Accor
More Stable
More Profitable
Leisure spent over 80 billion
Business spent over 100 billion
Inbound
Domestic
Full transcript