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Lean UX intro prezi

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David Andre

on 10 May 2013

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Transcript of Lean UX intro prezi

6 sigma = systematically minimize products defects (waste)

Lean = systematically minimize waste in processes

Agile = breaking large tasks into steps and tracking them = speed & efficiency

Lean UX = eliminates waste from process & improve solutions = focus GE = schedules and code bases

LivingSocial = hacker culture

Netflixs = multivariate testing in major releases

Workshops in the afternoon concepted a new app for integration with the Metro system. What is
Lean UX? http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
“Lean UX gets designers out of the deliverables business and back into the experience design business.”
– Jeff Gothelf Move fast

Have a code base that enables you to build actual experiences rather than just draw pictures

test & learn test & learn test & learn

Keep it fluid Lean UX is... anti-process process anti-assumption ideal “principles not process” Identify the assumption, extract the hypothesis, test it, learn, repeat. Don’t leave the “HOW do (or, CAN) we actually do that?” questions unanswered. Try it! How? Consider HOW (not just WHAT) to do. Think and apply (do) the right principles at the right time. … So, lean UX is a collection of activities – who’s purpose is to ... "Why?" the frame design problems in terms of assumptions and hypotheses

build and run collaborative, cross-functional teams

make Agile and UX work together

bring design to a broader portion of your organization

make better, more successful products LEAN UX the book covers: how to (frame the doing?) http://www.insidebayarea.com/breaking-news/ci_21180954/olympics-zach-vlahos-u-s-mens-eight-crew http://www.southsearepublic.org/article/2111/read/ http://www.chicagonow.com/daily-miracle/2012/03/the-miracle-of-motivation-just-do-it/ eliminate waste
success http://luxr.co/10_principles_of_lean_user_experience Principles of Successful Lean Product Teams Who Is Involved? 1. (Team = Development +Product + UX) Teams that share accountability for product “ownership” divided across three distinct responsibilities tend to invent better solutions and achieve traction faster with less internal friction.

Developer: Envisioning what’s possible given the available technology.

Product Manager: Know what will serve the customer and the business, despite conflicting priorities and insufficient data.

User Experience: Deep empathy for the customer

@Nationwide Digital Marketing We do a pretty good job of sharing ownership but there are times when a single “product owner” decides what gets built, how it behaves, and if it has been delivered to spec which can breed an “order taker” culture. How Do We Work Together? 2. Externalize You have to get ideas, decisions, concepts and conclusions out onto the open (i.e. walls or shared dashboards) so others can keep up & understand.

@Nationwide Digital Marketing We do a great job of this on big discovery projects and with agile walls, but we’re only scratching the surface when it comes to ongoing requests and determining strategic direction for how we deliver digital experiences. 3. Repeatable & Routine Sans-dogma, define your methods of working so that they can be repeated, then make those methods routine to accelerate work and allow you to focus on the important things: the customer, their problems, and the solutions you’re working on.

@Nationwide Digital Marketing We have some processes, but there are opportunities to spend more time doing and less time managing work. 4. Goal Driven & Outcome Focused In all things in Lean UX achieve the outcome by way of a continually measured and checked goal.

@Nationwide Digital Marketing Increasingly, we are partnering with strategic parts of the organization. Continuing to help create a place for outcome focused goal setting for longer and shorter term initiatives is the challenge. What Do We Do? 5. FLOW: Think-Make-Check The first success metric for groups creating new experiences is how quickly they choose lightweight research methods, quickly prototype the riskiest concepts, and then validate in a real-world test.

@Nationwide Digital Marketing We move more quickly and test more often than most. However, we could improve how long it takes to execute a think-make-check (or Build-Measure-Learn) cycle or discuss around a conference room table whether ABC is better than XYZ. 6. Focus on Solving the Right Problem To build the right experience, you must know the problems that your customers have and solve them, one at a time, starting with the most important. The problem is that it is often easier to start making wireframes, page comps, or feature list.

@Nationwide Digital Marketing We are gaining ground in being able to help work requesters understand the customer problem they are addressing before building a solution. We must continue pressing for that understanding when there are gaps. 7. Generate Many Options Often we deal with “extreme uncertainty” which requires generating many ideas before narrowing to just a few based on what information is available.

@Nationwide Digital Marketing We have the capability to “flair and focus” (from Stanford d.school), but there exist opportunity to discover value by driving it into more of what we and doing so quickly. 8. Decide Quickly What To Pursue & Hold Decisions Lightly Choose decisively but be prepared throw away work that isn’t working. Learning and correcting is as valuable as pumping out another feature.

@Nationwide Digital Marketing There are parts of how we do work that lend themselves to lockdown intentionally or not. Learning more how and when and how much to flex or not would ultimately improve our product. How Can We Be Sure? 9. Recognize hypotheses and validate them Getting honest about the fact we are all guessing is the first step toward identify those hypotheses, breaking them down, prioritizing them, and systematically testing them in order to discover what actually works.

@Nationwide Digital Marketing We won't be able to test much less articulate every hypothesis, but strengthening our culture or even our mechanisms where we more quickly arrive at objective solutions will result in better outcomes. 10. Research with users is the best source of information The only way to know whether an idea works is to test it with real users, listen to what they say, and watch what they do. If it doesn’t matter enough to test then figure out who “owns” the decision, and let them make the call.

@Nationwide Digital Marketing Embedded in Think-Make-Check and balanced against share accountability for product “ownership” we do a good job of this. Increasing the depth and breadth to which the rest of the organization has internalized this is where our challenge lies. @Nationwide Digital Marketing Two areas we’ve made headway but need to continue developing 2. Code Base for speed = Zurb Foundation (or Twitter Bootstrap) 1. Repeatable & Routine ~ Process .... and Externalize Thanks! andred18@nationwide.com NYC March 1, 2013 Definitions Lean UX has been around since ca. 2009 as a means of delivering better experiences faster. Background Today's presentation is meant to wet your appetite for exploring how we at Nationwide could deliver better experiences faster. Goal collapse (artifact creation) process steps

make vision > strategic > tactical hypothesis testing more iterative & explicit simultaneously The Day's Events Who Is Involved?
1.Design + Product Management + Development = 1 team

How Do We Work Together?
3.Goal-driven and outcome-focused
4.Repeatable & routinized

What Do We Do?
5.FLOW: think -> make -> check
6.Focus on solving the right problem
7.Generate many options
8.Decide quickly what to pursue and hold decisions lightly

How Can We Be Sure?
9.Recognize hypotheses & validate them
10.Research with users is the best source of information & inspiration
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