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Em-body-ment of Risk

IW #5: Packaging Life, by Pramod K. Nayar Embodying Risk (pp. 109-111)

Cheryl Abellanoza

on 14 April 2010

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Transcript of Em-body-ment of Risk

Embodying Risk “The language of health risk, I suggest, requires a body. Embodiment here is taken to mean the giving of a body, casting risk as a body.” (109) “This embodiment is often used metaphorically.” (110) Ex) Agarwal Packers and Movers:

Going through life is akin to treading through shark-infested waters. “Embodiment can also
work at the level of the
nation or race.” (110) "[Huntington] sees the American national and cultural body as a fragmenting, changing shape and invaded." (111) “…Risk-management
in the case of cyberrisks
is of a wholly different
order.” (111) Ex) Computer viruses

They take "the form of a rapidly proliferating, lifelike 'body' that enters/invades the body of the PC to wreak havoc." (111)
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