Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Medium is The Message

No description
by

Endah Triastuti

on 28 May 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Medium is The Message

The Medium is The Message

KONVERGENSI
By convergence, I mean
the flow of content
across multiple media
platforms
, the cooperation between
multiple media industries
, and the
migratory behavior of
media audiences

(!!!)
who will go almost anywhere in search of the kinds of entertainment experiences they want
(!!!)
(Jenkins, 2006, p. 2).
KONVERGENSI
McLuhan tells us that a "message" is,"the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs." (Federman, 2004, para. 1)
PESAN
PLATFORMS
The medium changes
the message
Muatan media tradisional
Ada 'diskursus kekuasaan' (e.g. budaya, ekonomi, politik), yang berperan penting pada muatan media
(baca: e.g Shoemaker and Reese, 1996)
Muatan media baru
Industri pesan
'panik'
Keterlibatan Pengguna
(media) Technologies
http://goo.gl/34SBtt
Industries
Audiences (!)
BIAYA PRODUKSI
DAN
RISIKO
QUALITAS
ADALAH
FILTER
KEPEMILIKAN MODAL
(industri muatan media)
ONGKOS dan RISIKO
KUALITAS
BUKAN
FILTER
MUATAN
BUKAN
INDUSTRI
change in our societal or cultural ground conditions
the presence of a new message, that is, the effects of a new medium.
sequential access
random/direct access
'traditional' media
PLATFORM
Acuan mulai berubah. Dunia digital tidak mementingkan muatan, melainkan keragaman platforms (hybrid).
INFRASTRUKTUR
(industri)
Industri mengacu pada mengisi yang tidak ada
Pengguna
Pasif
PROSUMER
Based on Jim Harvey's speech structures
http://goo.gl/VhyUjq
http://goo.gl/fzyHnO
http://goo.gl/bhKLfu
http://goo.gl/hCG5QB
http://goo.gl/tau4Ae
'hyper' access
New Media
Evolusi?
migrasi pesan
perubahan akses
revolusi media (ada media yang mati, ada yang melebur menjadi media baru, ada yang mengambil bentuk baru)
keterlibatan dengan media
kekuasaan 'tidak ada' (Abercrombie dan Longhurst, 1998),
tapi, baca Couldry (2004), yang menyatakan kekuasan tidak
hilang, tetapi bersirkulasi.
Full transcript