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Transcript of Propaganda Techniques
Techniques? This first technique calls people names to tear the opponent down. Glittering Generalities The method consists of "glad words" with no meaning such as "good", "honest", "fair", and "best." Transfer This technique transfers a positive symbol to a person or idea. False Analogy This method portrays two things with no similarities as similar. Testimonial In this technique, a famous person is used to endorse a product. Plain Folks In this method, ordinary people are used to persuade you into supporting someone or something. Name Calling Card Stacking This technique only tells you about the "good things." This leads to a series of half-truths. Keep in mind that an advertiser is normally under no obligation "to give the truth." Bandwagon This approach persuades you to think that because everyone else is doing something, you should do it too. Either/or fallacy This method provides only two choices for you to choose from. In other words, you are either for or against something. Faulty Cause and Effect This technique has a cause and effect that doesn't really work. Just because two events or sets of data are related does not mean that one caused the other to happen. Repetition This approach repeats a keyword, phrase or idea over and over again. 9 1 2 3 4 5 6 7 8 10 11 Thanks For Watching. For example, this ad demonstrates name calling by calling President Obama a "misleader."Negative comments such as these are considered to be an insulting label to tear the opponent down The words listed below are some examples of "glad words" with no meaning. For instance, using the American Flag as part of this backdrop makes the implication that the event is patriotic in the best interest of the U.S. For instance, a rock shares no similarities as evolution. One did not cause the other to happen. Beyonce is a "big name" personality for Pepsi. Unlike "testimonial", everyday people are used in these ads to relate more to the audience. This ad tells you that by signing your country's pledge, you are saving the food. However, the cons are not mentioned here. The creator of this ad does not say that after you have signed your country's pledge, you MUST stay loyal to that country and that country only. Bandwagon will often have a group of people doing the same thing. You will either "stay" or "go". (For or against) These causes do not necessarily have those effects. For example, pizza can be fattening but other factors such as leading a sedentary lifestyle may contribute to obesity. To further advertise this product, the cover is repeated countless times