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Strategy

Class for the Leadership Academy
by

Kent Bray

on 23 December 2015

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Transcript of Strategy

What is it?
Why is it important?
How has it shaped us?
How do we secure its place?

Client Service
Follow Our Clients
Our People
the blue team
"Picture it! 1938 after a day of fishing; let's create a firm committed to the collaboration of all design disciplines."
Billings School District 2:
one of our first clients...
and they still are.
Boise*
Missoula
Great Falls
Austin
best place to work
Keep it Going
Strategic Thinking
This was a strategic move.
These are strategic moves.
Follow Our Ideas
Helena
Livingston
Denver
Red Lodge
Jackson
Gillette
Follow Our People
New Orleans
Kalispell
Bozeman
Seattle
trusted adviser
measure quality
accountability:
take responsibility for our mistakes
health premium subsidies
bonus program
R&D programs
entrepreneurship
wellness programs
creativity
mutual respect
looking into the future
challenging the status quo
blue
= strategic
Expansion to Alaska


1981 - 1986
expansion to Spokane
CTA Idaho's presence and move.
Repercussions of opening the Helena office.
Strategic Success
IDEAS
Energy Services
GAC
Interiors
Landworks
Civil
PEOPLE
Building Enclosure Group
Graphics
Refrigeration
Environmental Group
Owning our Space
Billings
Helena
Great Falls
Be Downtown
Missoula
Billings
Helena
Boise
Great Falls
Seattle
Denver
Livingston
Bozeman
Livingston
steel detailing*
Synergies
AV
Grocery
Refrigeration
Building Enclosure
design collaboration
twice!!
OMG !!
real estate development
biomass
healthcare
education
expertise
unintended consequences
What's next?
Williston?
agri-business
energy benefit districts
waste water innovation
net zero
2030 challenge...
and beyond
living building
"Success seems to be connected with action. Successful people keeping moving. They make mistakes, but they don't quit."
Conrad Hilton
MARKET
design/build partnerships
fire protection
A/V Group
The core philosophy was to integrate design disciplines for all their projects.
a plan of action to achieve a goal
simple, right?
Poly Drive 1972
Amsterdam Village
Elk Highlands
career path
recovery
the sum is greater than its parts
...being part of the
community
expansion to Austin
follow the client
construction
the golden rule
Expansion to Worland, WY
follow market and client
1948-1963
resiliency
transparency
project delivery
co-gen
carbon cap 'n trade
"
If I had asked my customers what they wanted, they would have told me 'A faster horse.' " Henry Ford
strengthen vertical markets
expectations
measure
reward
knowledge growth
R&D
evidence
based design
sustainable
frontier
brainstorming
watchtrends
greenhouse
think tank
commercial kitchen planning & equipment sales
security
planning
& force protection
yeah... but no
retail
furniture
sales
capitalize on what differentiates CTA
VISION 2008
Be known as a
design
firm.
Be known as a top
engineering innovation
firm.
Strengthen our
client focused
culture.
Be solidly profitable,
$60 million
firm with 500 colleagues.
Be operating in at least one additional
U.S. Region
.
Be known as national experts in specific industries (
specialty shops
under one umbrella).
Be the
best place
to work - caring, challenging, rewarding and inspirational environment.
Be made up of
entrepreneurial
, high talented, motivated, genuine individuals.
Have a
clear connection
between the success of CTA as a whole and the individuals who work here.
Have a more
diverse
leadership group.
VISION 2013
Sustainability
is the foundation of design and our business.
Committed to
integrated project solutions
.
Look
globally
for opportunities and best practices.
Build
expertise in specialty markets
.
Continue to build on our
heritage of integrity and client service
.
Provide a rewarding environment where
people can flourish
personally and professionally.
Empower
innovation, creativity, and the entrepreneurial spirit
.
Look outside your industry for
inspiration.
Bombard the brain with new experiences. Remove the shackles of past experiences.
“Steve Jobs avoids most focus groups like the plague,” says tech analyst Rob Enderle. “...most customers don’t know what they want in a new
product.”


"Help (your clients) unleash their inner genius, and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals."

Steve Jobs
It is not enough to do your best; you must know what to do, and then do your best.
W. Edwards Deming
If you do not know how to ask the right question, you discover nothing.
W. Edwards Deming
It is not necessary to change. Survival is not mandatory.
W. Edwards Deming
Innovation comes from the producer - not from the customer.
W. Edwards Deming
"If you destroy the people of a company, you do not have much left." Deming
Landmark Projects
CTA Billings Office
Dell -
more than an small A/E
Federal Reserve Building -
put our financial group on the map.
Billings Clinic -
our healthcare group grows.
Red Apple -
this is where our grocery work started.
"While passion fuels the rocket, vision points the rocket to its ultimate destination." Steve Jobs
Real Estate
Development
"A strategy is not just choosing a target market, but actually designing an operation that will consistently deliver the superior client benefits you claim to provide." David Maister
"Strategy is deciding whose business you are going to turn away." David Maister
"Success is the ability to move from failure to failure without loss of enthusiasm."
Winston Churchill
twice!!
Strategy is a set of guidelines that tell you how to go about making decisions.
set trends
"The secret to innovation is saying 'no' to 1,000 things. Say 'no' more often than 'yes'."
Kalispell
Full transcript