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Primark: Beyond corporate social responsability

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by

Marisol Pellerin

on 3 November 2014

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Transcript of Primark: Beyond corporate social responsability

Primark: Beyond corporate social responsibility
Business Ethics and Sustainability
What is Primark?
What is CSR?
Primark’s understanding of CSR?
Basis for undertaking CSR activities.
Why the HERproject has been a business success?
Primark’s reconciliation of interests.


Overview

Basis for a company to undertake CSR

November 5, 2014


Chauvois, Marie
Giftge, Anika
Majmudar, Mairali
Pellerin, Marisol

Based on: www.primark.com

Based on: www.primark.com

Why the HERproject has been a business success?

Source: http://www.kpmg.com/EU/en/Documents/KPMG_International_survey_Corporate_responsibility_Survey_Reporting_2008.pdf
http://www.diva-portal.org/smash/get/diva2:525164/FULLTEXT02

Factors

Based on: www.primark.com

Why the HERproject has been a business success above health wellness?

Based on: www.primark.com

Why the HERproject has been a business success?

Based on: www.primark.com

Why the HERproject has been a business success?

Support 700 000 Workers

- Across 3 continents

Selected Suppliers

- Work with selected suppliers

A better CSR reputation influences a consumer’s decision to buy or to refrain.
Consumers tend to focus on the brand and its reputation.
With a transparent CSR strategy, a company increases its scope to have a better brand building.

Reputation and Brand Management

Right Information
Right Stakeholders
Right Format
Right Time
Right Frequency
Right Intentions

Source: http://www.sustainability.com/blog/six-elements-of-effective-transparency#.VFZL8_ldUXs

Transparent Communications

RISKS related to
Protection of Human Rights
Labor Standards
Environmental Standards
Sustainability
Cost Marketability
Public and Reputation Perceptions
Operations and Supply

Risk Management

Economic Considerations

Learnings Groups

Education and support to workers and their communities, in South India
Children education, financial planning, health, & worker rights

Financial Education

Since 2010
financial education to workers in India

Health & Wellbeing

Since 2011 : HERproject
Healthcare and Health Education to women

Better Work Programme

- Factory inspections
- Advices on factory improvements

Building and Safety Fire

- Training and awareness programmes
International safety standards

Code of conduct

- Based on the Ethical Trading Initiative Base Code (International Labour Organisation)
- Posters for (people who can not read)

Advantages of having a higher “Benchmarking score”:
Enhance Transparency.
Improves Accountability.
Enhances the possibility of cross company comparison.
Simple to understand and thereby to make a decision.
More objective view than presentation of CSR activities by company itself.
Systematic.

Source: http://mpra.ub.uni-muenchen.de/20771/1/MPRA_paper_20771.pdf

Creating a benchmark for other companies in the industry

Sustainability

Ethical Considerations

Disincentives due to non compliance.

Interferences from governmental bodies.

Improved governmental relationship

Confrontational and enforceable strategies of influencing corporate behavior.
Influenced by pressure exerted through social and governmental actors.

Practices that reflect the beliefs of an organization.
Used to indicate voluntary approaches.
Supported by market incentives.

Accountability

Recycling Clothing

Donation of unsold clothing
Funds raising for association

Stores & Operations

Stores & Logistic operations
Reducing environmental impact
Recycling

Manufacturing

Programmes with retailers, environmental experts, and organizations
Improve environmental impact
conserve natural ressources

Raw Materials

Since 2013 : Partnership with Cotton Connect
Reducing amount of water and pesticides used
improve the cotton growing

“Reports product specific environmental impacts”

Eco Index-Industry’s first standardized environmental assessment tool for measuring the impact of all outdoor products (boots, tents, clothing, etc..)

Retailers who have adopted Eco-Index:
Wal-Mart, Target, Kohl’s, H&M, Gap and others.


Social and Environmental Awareness
(Sustainability)

Diverse Range of Products

9 European Countries

278 shops

Irish Clothing Retailer


Increase access to capital and shareholder value

Satisfying stakeholder expectations

Prime importance to Stakeholders

Protecting the interest of stakeholders

Ethical

Legal

Philanthropic

Economic

CORPORATE SOCIAL RESPONSIBILITY

Responsibility toward
environment

PRIMARK’S CSR

Recycling
Clothing

Stores &
Operations

Manufacturing

Better Work
Programme

Learnings
Groups

Financial
Education

Buildings
Safety

support
700 000 Workers

Health
&
Well Being

Raw Materials

Selected
Suppliers

Code of conduct
Full transcript