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Cultural Influences on International Marketing
Transcript of Cultural Influences on International Marketing
Africa Nothing Sucks
like an Electrolux! Subcultures- pieces of the whole culture LGBTQ population Republicans Southern Baptists Religion is a set of beliefs that defines a group of individuals relationship towards the supernatural Business Days
Marketing Practices Enculturation Acculturation Assimilation Norms coincide with values - they dictate what is acceptable or unacceptable Cultural Norms Imperatives Exclusives Adiaphoras Time Orientation
Gender Roles National/Regional Character Characteristics define a countries behavior and are likely to influence international marketing Business Days/Hours Gender Roles Marketing Practices Definition Cultural Variability Four Dimentions Scale 1-100 Power Distance Uncertainty Avoidance Masculinity Individualism (cc) image by rocketboom on Flickr (cc) image by quoimedia on Flickr AWARENESS Cultural Change & Marketing Integration Immersion Understanding Cultural Market Problems Research Identify Design Cultural Integration Symbolism Meaning a) product b) advertisement One's tendency to revert Self-Reference Criterion Maximum Advantage Sixpacktech.com freshfoodcentral.com foodfeteexpress.wordpress.com evacuumstore.com youtube.com Cultural superiority Ethnocentrism Futbol Consumers? GCC Positioning Global Consumer Culture Local & Foreign Thanks! FIN