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Selling an intangible product
Transcript of Selling an intangible product
and sharing your story
How To Market
...How much will it cost
Digital and Traditional Marketing
Retention & Engagement
Who is your Market?
How to Communicate with them
What is your
VALUE FOR MONEY
/ Tell Stories
03 9375 3411
03 9265 4888
PROMOTIONS & MARKETING
E- MARKETING OFFICER
ACTIVE MONASH & ASCOT VALE LEISURE CENTRE
PEOPLE BUY FROM PEOPLE THEY TRUST
90% OF CUSTOMERS TRUST PEER recommendations
ONLY 14% TRUST ADVERTISEMENTS
53% OF PEOPLE RECOMMEND PRODUCTS IN THEIR TWEETS
WORD OF MOUTH & REFERRALS
Ask at the point of sale
HIRING A PROFESSIONAL
Social Media Savvy
Media & Communications
Graphic Design skills
CREATING A STRATEGY
Social Media Advertising
LOTS AND LOTS OF IMAGERY!
What is your
What is your unique selling point?
How are the 24/7 gyms affecting us?
Who are your competitors
Other gyms/ facilities
TV/ DVD workouts
Online Diets (Michelle Bridges 12wbt)
What is the future?