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Transcript of Communication
Chan Wing Kwan Francess (52640584)
Fung Hoi Yung Vanessa (52359237)
Lee Lok Kwan Charlotte (52622806)
Wai Ka Man Kelsey (53174068)
Chinese multinational computer hardware and electronics company
World’s second-largest PC
vendor by 2012 unit sales
Used Social Media
Over 1.4 million likes on Facebook
Daily update of posts
E.g. Over 450,000 accumulated views on the same commercial through YouTube Channel
Thousands of likes and hundreds of shares per post
of hot topic
Discussion of Professional technical problem in the industry through posts
Most Popular Social Media Used Worldwide
To become one of the world’s great personal technology companies. We aspire to achieve this objective by leading in three key areas:
: Lead in PCs and be respected for our product innovation and quality.
: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.
: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.
Goals of Company
Explore new social media platforms
The number of social networking platforms is increasing
Most of the platform are
Connect with different kinds of consumers
Make message go viral
Emotion-inducing content is more likely to be shared
Arouse thousand, million and even billion audience’ attention
China huge market
international social media
websites, e.g. Facebook
Post some videos to some popular China sharing network
e.g. Todou, YoukU
Explore social media in China
Positive Brand Building
Get in touch with audience
try to give response to complains or reflection
Trust worthy & well-respected
160,000 Followers & 11,177 Tweets
Daily update of posts focusing on particular topic
Users involve in discussion
Use the space along side to promote the new launched product
& 49,000 Followers
Illustrate the promotion activities
Around 4,400 photos are posted
Users can leave comments, “+” and share their profile
Linked with videos on YouTube
Over 27,000 subscribers
& over 800 official videos
More people believe
Lenovo is credible
source: financial review