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Communication

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by

kaman wai

on 3 December 2013

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Transcript of Communication

C
ommunication
and
M
arketing

Social Media
Strategy

Group
Member
Background
Chan Wing Kwan Francess (52640584)
Fung Hoi Yung Vanessa (52359237)
Lee Lok Kwan Charlotte (52622806)
Wai Ka Man Kelsey (53174068)
Founded
In 1984
Chinese multinational computer hardware and electronics company

Operational headquarters
in Morrisville,
North Carolina

Products
World’s second-largest PC
vendor by 2012 unit sales
Laptops
Tablets
Mobile
phones
Work-
stations
Electronic
storage
devices
IT management
software
Smart
TV
Agenda
Background
Social Media
Evaluation
Recommendations
Used Social Media
Facebook
Over 1.4 million likes on Facebook
Daily update of posts
Twitter
Google+
YouTube
E.g. Over 450,000 accumulated views on the same commercial through YouTube Channel
Thousands of likes and hundreds of shares per post
of hot topic

Flickr
Linked IN
Connected to
over 13,000
employees
Discussion of Professional technical problem in the industry through posts
Most Popular Social Media Used Worldwide
To become one of the world’s great personal technology companies. We aspire to achieve this objective by leading in three key areas:
Personal Computers
: Lead in PCs and be respected for our product innovation and quality.
Convergence
: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.
Culture
: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.
Goals of Company
Recommendations
Create more
viral messages
Explore new social media platforms
The number of social networking platforms is increasing

Most of the platform are
Well-developed
Connect with different kinds of consumers

Make message go viral
Emotion-inducing content is more likely to be shared
Arouse thousand, million and even billion audience’ attention

China huge market
Chinese netizen

international social media
websites, e.g. Facebook
Post some videos to some popular China sharing network
e.g. Todou, YoukU
Explore social media in China
Positive Brand Building
positive comment
Get in touch with audience
try to give response to complains or reflection
Trust worthy & well-respected
Sales increase
Positive result
Overall Evaluation
160,000 Followers & 11,177 Tweets
Daily update of posts focusing on particular topic
Users involve in discussion
Use the space along side to promote the new launched product

Around 85,000
& 49,000 Followers
+
Regular update
of posts

Illustrate the promotion activities
& products
Around 4,400 photos are posted
Users can leave comments, “+” and share their profile
Linked with videos on YouTube

References
https://www.facebook.com/lenovo
https://plus.google.com/+Lenovo/posts
http://www.youtube.com/user/LenovoVision
https://twitter.com/lenovo
http://www.flickr.com/people/lenovophotolibrary/
http://www.linkedin.com/company/lenovo
http://www.lenovo.com/ww/lenovo/pdf/report/E_099220130531d.pdf
Over 27,000 subscribers
& over 800 official videos
Video Sharing
Q&A
Thank
YOU
!
More people believe
Lenovo is credible
source: financial review
Full transcript