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Copy of Propaganda Techniques
Transcript of Copy of Propaganda Techniques
Adapted from a presentation by Professor Max Moulton
Name Calling - Links person or idea to a negative symbol or emotion
Glittering Generalities - Links a person or idea to a positive virtue or emotion
Euphemisms - Often disguise negative connotations
Transfer - Transferring positive or respected qualities from one thing to another
Testimonials - Use of “experts” or famous, well-known individuals to gain support
Plain Folks - “We are all ordinary citizens/ Canadians/ mothers/ etc.”
Bandwagon - “Everyone else is doing it, and so should you.”
Fear - “Disaster will result if you/ we do not do X.”
Incorrect Logic - The conclusion does not really follow from the argument.
Unwarranted Extrapolation - The conclusion is unfounded or exaggerated.
Six Feet Under
Using Fear Appeals
There are four elements to a successful fear appeal:
a specific recommendation about how the audience should behave,
audience perception that the recommendation will be effective in addressing the threat,
audience perception that they are capable of performing the recommended behavior.
Name that technique
The use of a variety of COMMUNICATION TECHNIQUES that create an emotional appeal to accept a belief or opinion.
Ethos, Logos, Pathos Review
Ethos - Why should we believe the speaker? What makes them credible?
Logos - What is the logic in the argument?
Pathos - What emotional appeal is in the argument?
To be Completed Today
As a group: Create a piece of Propaganda (a poster, a commercial transcript, a movie trailer) for either Brutus or Antony.
Use evidence from their speeches to create the propaganda.