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Copy of Propaganda Techniques

A list of the different types of propaganda techniques, with short definitions and examples of each.
by

Jessica Urfer

on 11 May 2016

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Transcript of Copy of Propaganda Techniques

Propaganda Techniques
Adapted from a presentation by Professor Max Moulton
The Uses
Politics
Marketing
Advertising
Raising Awareness
and Campaigns
The Techniques
Word Games
False Connections
Special Appeals
Bad Logic
Word Games
Name Calling - Links person or idea to a negative symbol or emotion
Glittering Generalities - Links a person or idea to a positive virtue or emotion
Euphemisms - Often disguise negative connotations
False Connections
Transfer - Transferring positive or respected qualities from one thing to another
Testimonials - Use of “experts” or famous, well-known individuals to gain support
Special Appeals
Plain Folks - “We are all ordinary citizens/ Canadians/ mothers/ etc.”
Bandwagon - “Everyone else is doing it, and so should you.”
Fear - “Disaster will result if you/ we do not do X.”
False Logic
Incorrect Logic - The conclusion does not really follow from the argument.
A Witch!
Unwarranted Extrapolation - The conclusion is unfounded or exaggerated.
Common Euphemisms
Between Jobs
Collateral Damage
Neutralize
Six Feet Under
Using Fear Appeals
There are four elements to a successful fear appeal:
a threat,
a specific recommendation about how the audience should behave,
audience perception that the recommendation will be effective in addressing the threat,
audience perception that they are capable of performing the recommended behavior.
Name that technique
or fallacy!
The use of a variety of COMMUNICATION TECHNIQUES that create an emotional appeal to accept a belief or opinion.
Ethos, Logos, Pathos Review

Ethos - Why should we believe the speaker? What makes them credible?

Logos - What is the logic in the argument?

Pathos - What emotional appeal is in the argument?
To be Completed Today
Act 3


As a group: Create a piece of Propaganda (a poster, a commercial transcript, a movie trailer) for either Brutus or Antony.

Use evidence from their speeches to create the propaganda.
Full transcript