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Bridge 2 Design Thinking

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by

Renka Suzuki

on 17 July 2015

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Transcript of Bridge 2 Design Thinking


Empathy
Define
Ideate
Prototype
Test
Learn about customers‘
needs
point of view
explain statement
Brainstorming
volume + variety
Building a simple model
Watching the user does
Did it work?
Feedback
Design Thinking
Process
Design Thinking
Touch Panel
More Bigger
Strage
Longer
Battery
Movie/Videos
Bigger
Strage
Easy to
Bring
Newest
Innovation
Timeline
of
iPod

History
of
Design Thinking

MP3 Music Player
= iPod
Sales Results
what is...?

How to use?

How changed?
Case study<ipod>
Apple's achievement?

Jobs focused...?

use Design Thinking!
-why Design Thinking?

-how improve?

-result?


at the end...

Why Jobs Invented iPod??
Conclusion
-Keep changing
for decade
~based on needs
-Cover past demerit
Apple

Empathy
Only few people use mp3-player
Technical Problem: Seems difficult to use
Make it easy : iTunes software
Shape it cool : stylish Shape
Prototype
Make iPod : The first one
- Participatory Design



- User-Centered Design



- Meta Design



- Service-Design



- Human-Centered Design

1960s
1980s
1990s
2000s
2010s
- involve all stakeholders
- focus on user's needs
- collaborative
- focus on social sustainability
- focus on service sustainability
- focus on deep empathy
A prominent hardware and software company
Founded by Steve Jobs and Stephen Wozniak.
How iPod was invented?
Define
Ideate
Test
Sell it and ask feedback

use Design Thinking from now!

Apple did good job!
near-at-hand
start from your "why?"
>>>innovation
write
creative essay!

anything!!!
Design Thiking helps new innovation!

Ipod in 2001!
Full transcript