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Social Media for the Scared, September 2012

You'll have the opportunity to discuss some of the fears you may have about using social media, and study examples of church or charity projects where these tools have been used successfully.
by

Bex Lewis

on 17 September 2012

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Transcript of Social Media for the Scared, September 2012

"Borderless Conversations" When? http://bigbible.org.uk http://12baskets.co.uk/view/images/clock-face "If you're trying to communicate God's truths to someone from a different culture, get to know their culture well so you can communicate in ways the person can best understand." http://12baskets.co.uk/view/images/bazaar-in-istabul http://12baskets.co.uk/view/images/time_._._. It DOES take time... NOT a magic bullet Strategise
Which media?
Who?
How often?
To achieve what? Social Media for the Scared Collaboration & Sharing Limited Possibilities & Fears http://12baskets.co.uk/view/images/men-fishing-on-rock-outcrop-amidst-breaking-waves-muriwai-beach "Fish where the fish are" Dr Bex Lewis, for http://www.churchcommstraining.org/ Let's get to know
each other... What is social media? Why be online? http://bigbible.org.uk/2011/06/whats-all-this-about-digidisciple-then/ An incredible new technology enables the transmission of text on a worldwide base. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes. Gutenberg, 1440s “The new technologies will bring “every individual… into immediate and effortless communication with every other,” “practically obliterate” political geography, and make free trade universal. Thanks to technological advance, “there [are] no longer any foreigners,” and we can look forward to “the gradual adoption of a common language.” Telegraph, 1893 http://postmodernbible.blogs.com/postmodernbible/2011/06/seven-principles-of-of-new-media-in-a-digital-age-2.html Image by Andrew Flynn Twitter Relationships Pre-face-to-face Shared interests
New connections Build "your brand"
personal, church, or specific course Develop post
face-to-face Facebook, created in 2004, has changed recently changed its core user base of 18-34 year olds to 35-65 year olds. Facebook famously has over eight-hundred million active users worldwide, with a successful targeted paid-for advertising model, and third party applications are key. Interest groups can create Group Pages, whilst fan-pages offer more marketing potential. Facebook is typically used to maintain friendships with people already known in the ‘offline world’, making viral campaigns successful. RELATIONSHIP
BUILDING NOT
BROADCASTING Information Opinions Questions News Thoughts Recommendations Latest Research User Name
& Photo Name, Location, URL & Bio Followers/
Followees Latest
Tweet Retweet what they see Clear Guidelines What can you do on Facebook?
Find friends
Post status updates
Comment on others photos
Post & tag people in photos
Offer pastoral care
Leave public messages on the "wall"
Send private "messages"
Join Groups, Like Fan Pages
Link to other social media
Set up event invitations
and... and... and... Extensive help menu: http://www.facebook.com/#!/help/ Strategy What do you want to achieve from Twitter?
THINK: Why would people give you their time?
How often will you tweet?
Will you use one or multiple accounts?
If tweeting as a brand who will be your 'face'?
Have you access to a smartphone?
What will be your "keywords"/hashtags? #HASHTAGS A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.
http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html Facebook 1. Originality
2. Making a fool of yourself
3. Music with a foreign accent
4. Explosions
5. Parody
6. Pranks
7. So bad it's good
8. Sincere
9. 'Good Enough' technically
10. Short http://www.videojester.com/viral-video.html http://twitter.com/biblesummary Promote it
Email it to friends & contacts
Embed it in your blog
Post it on Facebook & Twitter
Make it easy for people to find & forward Social Amplification There's no magic bullet Create, Upload, Optimise, Amplify YouTube, (etc.) http://twitter.com/natwivity http://twitter.com/hopecity http://twitter.com/ccwinch Announcements & Debate So, can you see some ways in which your church could use Facebook, either for internal support, or to encourage 'relationship evangelism'? What's in the toolbox? Values? http://www.minehead-baptist.com/how-to-podcast-sermons.pdf http://churchpodcastguide.com/churchpodcastguide.pdf MY ACTION? Who is your audience? http://youtu.be/MpIOClX1jPE. http://www.theconversationprism.com/ https://twitter.com/spckpublishing Uses leverage for new group Authenticity From information to SOCIAL Be GRACEfull Traceability Seek Justice Global mission & service Be human What is Twitter? FREE: 'Microblogging' (since March 2006)
140 characters (based on SMS) known as 'Tweets'
Read by subscribers (known as 'Followers')
Different from Facebook (friends vs interest)
Maintain interest: not just "I had toast"
Not time/geographically dependent
A "Retweet" (RT) is a true compliment
#Hashtags are core to usability
Third party apps increase the usability Blogging What is a blog?
A reverse diary (most recent entry first)
“Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.” http://en.wikipedia.org/wiki/Blog http://churchmousepublishing.blogspot.com/ http://pmphillips.posterous.com/ http://www.peter-ould.net/ Think About
Who are you blogging for?
How often can you blog?
What style of blog will you use?
What content can you produce?
What do you want Google to find? Look at other blogs for inspiration... http://krishk.com/ http://bishopalan.blogspot.com/ http://vickybeeching.com/ http://12baskets.co.uk/ http://www.somethingbeautifulpodcast.com/ Some inspiring projects http://www.youversion.com/ http://64forsuu.org/ http://www.internetevangelismday.com/ http://www.acts435.org.uk/ http://www.toilettwinning.org/ http://feb29th.net/ http://bigbible.org.uk/2012/02/live-qa-with-professor-tom-wright-bigread12/ "The free access which many young people have to romances, novels and plays has poisoned the mind and corrupted the morals of many a promising youth; and prevented others from improving their minds in useful knowledge." Reverend Enos Hitchcock,
Memoirs of the Bloomsgrove Family
1790 http://www.guardian.co.uk/technology/2012
/feb/28/google-plus-time-dwindles-pinterest https://www.facebook.com/TheBibleUBS http://nickbaines.wordpress.com/ http://richardlittledale.me.uk http://revdclaire.blogspot.co.uk
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