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Transformative Media Organizing

General overview of TMO

Sasha Costanza-Chock

on 18 April 2018

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Transcript of Transformative Media Organizing

Transformative Media Organizing project
Transformative Media Organizing
Transformative Media Organizing
(Comunicar, Organizar, y Transformar):
prácticas mediáticas de 3 movimientos
sociales en EEUU
Name, PGP, and:

"What is the Media Message You Most Want to Challenge or Change?"

What Is Transformative Media Organizing?

Wrap-up and Next Steps

Key questions for your TMO strategy timeline:

What is your project called?
What is your main project goal?
Who do you need to reach to achieve that goal (audience), and what is the best way to reach them (platform)?
What is/are the key community organizing tactic(s) that you will use?
What is/are the most important participatory media platform(s) for you to use, online or off?
What is/are the most important mass media outlet(s) for you to reach?

Now, work on your timeline!
(15 min)

You can either create your own timeline with pen and paper, use your own favorite drawing or timeline software, or use this Google Drawing template: http://bit.ly/tmo-timeline-template

Try to put 2 or 3 events in each track.

Create arrows explaining how the events are connected to each other!

Share back timelines
(15 min)

For more info, see http://transformativemedia.cc/tmo101
Make Your Own Transformative Media Strategy Timeline! http://bit.ly/tmo-timeline-template
Rooted in Community Action
Objectives for the workshop

Discuss transformative media organizing
Learn about each others' work
Create a multitrack transformative media strategy timeline!


A. Overview & Introductions (15 min)
B. Presentation: Transformative Media Organizing (15 min)
C. Hands-on: Timeline! (50 min)
D. Wrap-up and Next Steps (5 min)
Transformative Media Organizing Project
Transformative media organizers begin with an intersectional analysis of linked systems of race, class, gender, sexuality, ability, and other axes of identity.
We seek to do media work that develops the critical consciousness and leadership of those who take part in the media-making process.
Transformative media organizing is not about generating lots of attention, likes, or views just for the sake of it. It is rooted in the struggles, needs, narratives, and actions of the community.
Transformative media organizing is most effective, and most just and powerful, when it is accountable to the community.
A transformative media organizer works with the social base of the movement to produce and share their own media as part of a larger campaign, project, or initiative.
Transformative media organizers think critically about how to reach and engage people where they are, not just about what new platform is hot. Transformative media organizing is cross-platform, includes face to face work, and takes place offline as well as online.
Basta Dobbs Campaign

Wrap-up and Next Steps

Additional questions to consider

Who will be involved in your media work?
How will your messaging be accountable to your community?
Who are the people who will be transformed through doing this media work?

Transmission Network
Sasha Costanza-Chock
Pronouns: they/them/their
@schock | http://schock.cc
FREE download!
Freedom rides
Sit-ins and Live Streams
Media Workshops & Skillshares
New Tools
Immigrant Rights Movement
Coming Out
Social Media
Wisconsin, March 2011
Deep Dish TV, 1986
The Uptake, RNC 2008
Mixed Media
Sit-in at McCain's office, 2010
END our pain sit-in, 10.12.2011, DHS LA
2010 dreamiscoming freedom ride
Civil Rights Freedom Riders, 1961
Denver Obama Campaign HQ sitin, June 10, 2012: http://www.ustream.tv/recorded/23223516
Santiago Uceda
Favianna Rodriguez
Poster by Julio Salgado
Julio Salgado
Poster: Julio Salgado
Workshop image from vozmob.net
“[Immigrant youth] are often able to find, whether it’s a friend or someone they generally love, to get married to them and they’re able to get status that way. But there’s a whole group of immigrant youth that don’t get married because they’re identified as queer, you know, and so disproportionately the leadership in immigrant youth movement actually identifies as queer.” ['L.C.,' online organizer]
“If you’re in a queer space, do you tell them you’re undocumented, or if you’re in a undocumented space, do you tell ‘em you’re queer? [...] I’ve heard conversations, you know, homophobic talk within undocumented folks, I’m like, “Guess what, you’re part of an oppressed group, do not oppress other groups.” ['K.T.,' artist/activist]
Undocuqueer leadership
Movements within movements
Undocubus, 2012
Story based organizing + public narrative
"One of the sound bites that we would always refer to, which is what we’re trying to combat now, is the sound bite that we were the model immigrant, that 'we came here at no fault of our own.' Those are some things within the immigrant youth movement that we don’t agree with [...] [Our framing is:] We were brought here by our courageous parents, who are responsible parents, and wanted their children to have a better life, right, because we don’t want to, we don’t have to criminalize our parents." [Anon.]
Explicit cross-platform strategy
“For example, whenever we have a rally, an event, we make sure that we have key networks there, like Univision, Telemundo, Teleflash, Channel 2, Channel 7. But when the news stories come out, we always post those news stories on our Twitter and our Facebook, because we know that’s the only way that younger folks, and I would say, 80% of people get their news from, so we are very intentional about connecting the two.” [AC, community organizer]
Ethnic media more willing to follow
DREAMer narratives

"Ethnic media has been one of our biggest resources. El Mundo, El Planeta, The Brazilian Times, and all the Brazilian media outlets, because they get the narrative out there. And they usually use the narrative that we want them to use, which is different from the American media, which is like they can spin it any way they want." [’S.U,’ student organizer]
Rooted in Community Action
http://presente.org/campaign/basta-dobbs/ –
{ Mic Check! Media Practices and the Occupy Movement - http://bit.ly/scc2012-mic-check }
Transformative: Media Teams & Working Groups
Occupy Detroit
Photo: Martin Engelking
Occupy London
Photos: Neil Cummings
Occupy Vancouver
Photo: Occupy Vancouver Media
Occupy LA
Photos: Neon Tommy
Occupy Toronto
Photo: Steve E.
Photo: David Shankbone
Occupy Wall St (NYC)
Live Streams
World Social Forum, Brazil, 2009
G8, Scotland, 2005
Photo: ClarA, https://docs.indymedia.org/Local/ImcUkG8Dispatch
Occupydata Hackathon
cdetar, occupy hashtag URL visualization: http://alltheurls.tirl.org/pixel/date/#all/1
amac, new occupy hashtag users over time
Participatory: People's Mic
14 Occupy @reply networks, by Ryanne Turenhout, Ruben Hazelaar, Thomas Boeschoten and Mirko Schäfer.
New Facebook Occupy supporter page activity
Caren, Neal and Gaby, Sarah, Occupy Online: Facebook and the Spread of Occupy Wall Street (October 24, 2011). Available at SSRN: http://ssrn.com/abstract=1943168 or http://dx.doi.org/10.2139/ssrn.1943168
#OccupyWallSt, July 23rd
#OccupyWallSt, October 13
Gilad Lotan, SocialFlow
Social Media
Megaphone + People's Mic,
WTO Jail Solidarity, Seattle, 1999
People's Mic, OWS, 2011
Occupy Boston
Wisconsin, March 2011
Deep Dish TV, 1986
The Uptake, RNC 2008
DREAM activists, 2010
Free Software
Mass Media
Sasha Costanza-Chock / @schock

Full transcript